Success in business doesn’t come easy. It takes hard work and lots of sacrifices. Only a small percentage of businesses cross the 10-year mark. But if other entrepreneurs have succeeded, so can you.

All successful business owners stand out for one thing—they have full faith in themselves and never give up. Here are five entrepreneurship facts to know about succeeding in business.

No One Will Follow If You Don’t Lead

Good leadership keeps your team focused on a common goal. Without it, they will be divided, which is unhealthy for any organization. Of course, a divided team is not productive, and customer service will suffer. Clients may experience inconsistencies in product quality and service delivery.

Here are some tips to lead your team more effectively.

• Engage your team in open and honest communication
• Maintain a positive attitude throughout
• Encourage professional and personal growth
• Set clear business goals and expectations
• Teach your team instead of giving orders
• Give your employees direct feedback on their performance
• Ask for feedback about your leadership style

Funding is Crucial for the Survival and Growth of Your Business

Lack of enough funding is one of the primary reasons small businesses fail (specifically, 38% of them). You need money to set up and run the business, and it may come from different sources.

Bootstrapping is one of the best ways to start a business. You can use your personal savings or apply for an online car title loan using your car as collateral. You can get a good amount if your car is in good condition.

But how you raise startup capital doesn’t matter, business sustainability does. If you have inadequate cash to sustain the business, you’ll go bankrupt and be forced to close down or hand over your business equity to investors.

The Marketplace is a Battlefield

Marketing is a make-or-break feature for any business. A new study shows that marketing contributes 20% to 60% of revenue for businesses using marketing automation. You face competition from all corners. You will meet established businesses with more years of experience and a bigger marketing budget than you. And even if you’re introducing a new product with no competition, sooner or later, there will be. That’s why you need to market your business extensively.

You Can’t Predict the Future, But You Can Prepare for It

Preparing for the future ensures your business is ready to face anything. It minimizes the effects of future events. Businesses that prepare for the future have a higher growth potential than those that don’t. Your business will stay ahead of the competition, ready to capitalize on opportunities as they come. It will also attract the best talent and grow even when other businesses aren’t.

Giving Back to the Community is an Investment

Social responsibility greatly determines where consumers spend their money. 82% of clients say they will buy from a business that believes in a cause or cares about community needs.

And your investment doesn’t have to be monetary. Volunteering at community events can show you stand for a cause while boosting brand loyalty, and driving more sales. You could put up banners around the community demonstrating your business’ commitment to eco-friendly practices.

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