What makes Cherry Hill Mall a standout shopping destination? Cherry Hill Mall, located in Cherry Hill, New Jersey, has been a cornerstone of retail innovation since its opening in 1961. Designed by Austrian architect Victor Gruen, this mall was one of the first enclosed, climate-controlled shopping centers east of the Mississippi River. Over the years, it has evolved into a modern retail, dining, and entertainment hub, featuring over 130 specialty retailers and top-notch dining options. With its strategic location at the intersection of Haddonfield Road and Route 38, Cherry Hill Mall remains a major shopping destination in South Jersey, drawing visitors from Philadelphia and beyond.
Key Takeaways:
- Cherry Hill Mall, opened in 1961, is a pioneering retail hub with a rich history and modern amenities. It continues to evolve, offering diverse shopping, dining, and entertainment experiences for locals and tourists alike.
- Designed by architect Victor Gruen, Cherry Hill Mall has been a community hub since its inception. With its strategic location, diverse offerings, and strong anchor stores, it remains a premier shopping destination in South Jersey.
A Pioneer in Retail History
Cherry Hill Mall, located in Cherry Hill, New Jersey, is a landmark in American retail history. Since its opening in 1961, it has evolved into a modern shopping, dining, and entertainment hub. Here are some fascinating facts about this iconic mall.
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Opening Year: Cherry Hill Mall opened in 1961, making it one of the first enclosed, climate-controlled malls east of the Mississippi River.
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Architectural Design: The mall was designed by Austrian architect Victor Gruen, who also created the first enclosed shopping mall in America, Southdale Center in Edina, Minnesota.
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Initial Phase: The mall's first phase, inaugurated in October 1961, covered a significant portion of its initial footprint.
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Bamberger's Wing: Completed in September 1962, this wing added more space and stores, increasing the mall's total leasable square feet to over 1 million.
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Store Count: By 1962, the mall housed nearly 100 stores and services, including department stores, specialty retailers, and dining options.
Early Features and Community Impact
Cherry Hill Mall was more than just a shopping destination; it was a community hub that offered unique features and events.
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Parking Capacity: The mall's ample parking area could accommodate 6,000 autos, making it a convenient shopping destination for visitors.
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Tenant List 1962: Notable tenants in 1962 included Strawbridge & Clothier, Bamberger's, F.W. Woolworth, S.S. Kresge 5 & 10, and Food Fair supermarket.
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Kiosks: The mall featured several kiosks offering unique products such as confections from Cherrydale Farms, Scandinavian Gifts, and The Wax Works.
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Community Events: Cherry Hill Mall has hosted numerous free events and programs for community members, families, and fashion enthusiasts over the years.
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Department Stores: Today, the mall features three department stores: JCPenney, Macy's, and Nordstrom, along with over 130 specialty retailers like Apple, Zara, lululemon, and Sephora.
Strategic Location and Accessibility
Strategically located, Cherry Hill Mall has always been easily accessible, drawing visitors from near and far.
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Dining Options: The mall offers a variety of dining options including Eddie V's Prime Seafood, Seasons 52, The Capital Grille, and Maggiano's Little Italy.
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Location: Located at the intersection of Haddonfield Road and Route 38, the mall is a major shopping hub in South Jersey.
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Historical Significance: When it opened in 1961, Cherry Hill Mall immediately eclipsed Camden as South Jersey’s downtown and drew customers from Philadelphia.
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Renovations and Expansions: The mall has undergone substantial renovations and expansions twice since its inception. The most significant addition was the second level added in the 1970s and 1980s.
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Anchor Stores: The longevity of Cherry Hill Mall is attributed to its anchor stores. Big-name anchors like J.C. Penney and Macy’s have been crucial in maintaining the mall’s popularity.
Competition and Economic Impact
Despite competition from neighboring malls, Cherry Hill Mall has remained a dominant retail force in the region.
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Competition with Neighboring Malls: Unlike neighboring malls like Moorestown and Voorhees Center, which have struggled with the departure of anchor stores, Cherry Hill Mall has managed to stay competitive by diversifying its offerings and maintaining strong anchor stores.
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Transportation Options: The mall’s central location, less than a 30-minute drive from Philadelphia, combined with diversified transportation options, has given it an edge over other regional malls.
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Economic Impact: As one of the largest malls in New Jersey, Cherry Hill Mall remains a significant economic presence in South Jersey, supporting local businesses and employment.
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Experiential Retail: In recent years, the mall has been transformed into an experiential retail complex with plans to include a two-story sports store featuring a synthetic turf athletic field.
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Office Building Replacement: An office building adjacent to the mall, known as One Cherry Hill, is being torn down to make way for the new sports-themed retail complex.
Community and Cultural Significance
Cherry Hill Mall has played a significant role in the community, hosting events and fostering a sense of belonging among its patrons.
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Zoning Board Approval: An application before the township zoning board proposes replacing the nine-story office building with a two-story sporting goods store and outdoor athletic field.
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Mayor’s Statement: Mayor David Fleisher has expressed excitement about the proposed project, stating it will continue to make the mall a destination for the region.
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Historical Context: Before the arrival of the Cherry Hill Mall, the area was known as Delaware Township, a small town without a post office until it became a larger suburb in the 1960s.
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Vibrant Nightlife: The area had a vibrant nightlife before the mall was built, featuring clubs, a horse-racing track, and a casino. However, with the mall’s opening, business shifted from these establishments to the new shopping center.
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Consolidation of Businesses: The mall consolidated various businesses into one location, attracting locals and customers from Philadelphia and neighboring towns like Haddonfield and Moorestown.
Architectural Innovations and Modern Amenities
From its unique architectural features to its modern amenities, Cherry Hill Mall has always been at the forefront of retail innovation.
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Community Engagement: Over the years, Cherry Hill Mall has been involved in various community programs and events, fostering a sense of community among its patrons.
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Architectural Innovations: When it first opened, the mall featured aviaries with tropical birds and plants, making it a unique and exciting shopping experience. Even Easter services were held there, highlighting its role as a community hub.
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Prom Night: In 1962, Cherry Hill High School held its prom at the mall, further solidifying its status as a social and cultural landmark.
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Garden State Plaza Comparison: Like Garden State Plaza, another prominent mall in New Jersey, Cherry Hill Mall has managed to stay relevant by continuously updating its offerings and amenities.
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Regional Influence: Cherry Hill Mall’s influence extends beyond its immediate area. It has been a popular destination for shoppers from across the East Coast, drawing visitors who take bus tours to experience its unique offerings.
Legacy and Future Prospects
Cherry Hill Mall continues to evolve, maintaining its status as a premier shopping destination while embracing new trends and innovations.
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Retail Revolution Pioneer: As one of the pioneers of the retail revolution, Cherry Hill Mall set a new standard for shopping centers in the United States. Its enclosed climate-controlled design was revolutionary at the time and paved the way for future mall developments.
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Post-War Suburbanization: The post-World War II period saw significant suburbanization in America, with families moving out of congested cities and seeking more convenient shopping options closer to home. The American shopping mall was born out of this need for suburban retail spaces.
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Victor Gruen’s Legacy: Victor Gruen’s design philosophy emphasized creating spaces that were not just places to shop but also community centers. This approach is evident in the various events and programs hosted by Cherry Hill Mall over the years.
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Modern Amenities: Today, Cherry Hill Mall offers a wide range of modern amenities including luxury fashion apparel, home furnishings, electronics, cosmetics, and personal care products. The mall’s strategic location and diverse offerings make it a go-to destination for both locals and tourists.
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PREIT Ownership: The mall is owned and managed by PREIT (Pennsylvania Real Estate Investment Trust), which has a portfolio featuring top-tier retail properties strategically located in high-density markets. PREIT continues to redefine consumer experiences through dynamic multi-use properties like Cherry Hill Mall.
Cherry Hill Mall: A Timeless Shopping Destination
Cherry Hill Mall has stood the test of time, evolving from one of the first enclosed, climate-controlled malls to a modern retail and entertainment hub. Its strategic location, diverse store offerings, and community engagement have kept it relevant for over six decades. From its early days featuring unique kiosks and aviaries to today's luxury retailers and dining options, the mall has continually adapted to meet shoppers' needs. Major renovations, strong anchor stores, and innovative projects like the upcoming sports-themed retail complex ensure its ongoing appeal. Cherry Hill Mall isn't just a place to shop; it's a community landmark that has shaped South Jersey's retail landscape. Whether you're a local or a visitor, this mall offers a blend of history, modern amenities, and a vibrant shopping experience. Cherry Hill Mall remains a testament to retail innovation and community spirit.
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