Evangelin Mcallister

Evangelin Mcallister

Published: 25 Sep 2023

Source: Medium.com

Snapchat, the popular social media platform known for its disappearing messages and quirky filters, has taken the world by storm. With its unique features and ever-growing user base, there is no denying the impact and influence Snapchat has had on the way we communicate and share moments in our daily lives. But beyond the surface level, there are some truly fascinating facts about Snapchat that many people may not be aware of. From its humble beginnings to its innovative developments, we dive into 18 unbelievable facts about Snapchat that will amaze you and give you a deeper understanding of this tech giant. So, get ready to be surprised and intrigued as we explore the intriguing world of Snapchat!

Table of Contents

Snapchat was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

Did you know that the popular social media platform, Snapchat, was created back in 2011 by three Stanford University students? Evan Spiegel, Bobby Murphy, and Reggie Brown developed Snapchat as a way to share photos and videos that would disappear after a short period of time.

Snapchat has over 280 million daily active users.

With its user-friendly interface and unique features, Snapchat has gained immense popularity worldwide. As of the first quarter of 2021, Snapchat boasts an impressive 280 million daily active users, making it one of the most widely used social media platforms.

The concept of disappearing content was inspired by the idea of living in the moment.

One of the reasons Snapchat gained traction is its focus on capturing and sharing moments that are ephemeral. Evan Spiegel wanted to create a platform that mirrors how people experience real-life conversations and interactions – in the moment.

Snapchat introduced the concept of “Stories” in 2013.

In 2013, Snapchat revolutionized social media with the introduction of “Snapchat Stories.” The feature allowed users to string together multiple photos or videos to create a narrative that would be available for 24 hours. This paved the way for countless other platforms to adopt the Stories format.

Snapchat lenses and filters have become a pop culture phenomenon.

Snapchat’s lenses and filters have captivated users with their ability to transform faces and add entertaining effects. From puppy dog ears and flower crowns to face swaps and augmented reality experiences, Snapchat’s filters have become a staple in pop culture.

Snapchat’s Discover feature showcases content from major publishers.

Snapchat’s Discover feature provides a hub for users to explore news, entertainment, and other content from a variety of publishers. The platform collaborates with major media outlets such as ESPN, Vice, and National Geographic to bring curated stories to its users.

Snapchat’s Bitmoji feature allows users to create personalized avatars.

With the Bitmoji feature, Snapchat users can create customized avatars that resemble themselves. These playful and expressive icons can be used in various contexts, from messaging to stickers in Stories.

Snapchat pioneered the use of vertical video format.

Snapchat’s embrace of the vertical video format was ahead of its time. While other platforms followed suit, Snapchat was one of the first to understand and leverage the power of vertical videos for mobile users.

The average daily active Snapchat user spends over 30 minutes on the app.

Snapchat has successfully captivated its user base, with the average user spending more than 30 minutes per day on the app. This engagement speaks to the appeal of the platform and its ability to keep users entertained.

Snapchat’s Snap Map feature allows users to see where their friends are.

With the introduction of the Snap Map feature, Snapchat users can see the real-time location of their friends on a map. This feature sparked both excitement and concerns about privacy, but it has become a popular way to keep track of friends’ whereabouts.

Snapchat’s Discover feature includes augmented reality experiences.

Snapchat’s commitment to augmented reality extends beyond filters. The platform has partnered with brands to create interactive AR experiences, allowing users to engage with products and experiences in unique and immersive ways.

Snapchat has its own original content called “Snap Originals.”

In an effort to diversify its content offerings, Snapchat has ventured into original programming with its Snap Originals. These exclusive shows are created for the platform and feature popular actors, influencers, and content creators.

Snapchat has successfully integrated e-commerce functionalities.

Snapchat’s e-commerce capabilities have expanded, allowing users to shop directly within the app. From purchasing merchandise from influencers to discovering new products from brands, Snapchat has become a hub for social commerce.

Snapchat’s Spectacles are sunglasses that can capture video.

Snapchat introduced Spectacles, a pair of sunglasses that can record video from a user’s perspective. These innovative eyewear devices allow users to capture and share moments seamlessly on Snapchat.

Snapchat has a vast array of creative tools for users.

Snapchat provides users with a variety of creative tools, including drawing tools, text overlays, stickers, and emojis. These features allow users to personalize their snaps and express their creativity.

Snapchat can be used as a platform for multimedia messaging.

Beyond its ephemeral photo and video sharing, Snapchat also offers messaging functionalities. Users can send text messages, photos, videos, and even voice and video calls through the app, making it a versatile platform for communication.

Snapchat has a feature called Snapstreaks to encourage frequent interaction between friends.

Snapstreaks are a unique feature on Snapchat that encourages users to maintain a streak of consecutive days of snapping with their friends. This feature fosters a sense of connection and engagement among users.

Snapchat’s geofilters allow users to add location-specific overlays to their snaps.

Snapchat’s geofilters add a fun and customized touch to snaps by allowing users to apply location-specific overlays. Whether it’s a city, event, or landmark, these geofilters provide a unique way to share one’s location.


Snapchat has undoubtedly revolutionized the way we communicate and share moments with our friends and family. With its unique features and constant updates, it continues to capture the attention of millions of users worldwide. From disappearing messages to fun filters and AR experiences, Snapchat has made its mark in the world of social media.As we explored the incredible facts about Snapchat, we discovered its immense popularity among younger demographics, its role in breaking news, and its impact on the entertainment industry. We also learned about the staggering number of daily active users and the mind-boggling amount of snaps exchanged every day.Snapchat’s innovative features, addictive nature, and focus on privacy make it a force to be reckoned with in the world of social networking. Whether you’re a Snapchat enthusiast or new to the platform, these unbelievable facts shed light on the incredible success and impact of this app.


Q: How many active users does Snapchat have?

A: As of 2021, Snapchat has approximately 280 million daily active users worldwide.

Q: Can I save Snaps permanently?

A: By default, Snaps disappear after being viewed. However, you can save them by pressing and holding on the Snap before sending it.

Q: Is Snapchat only for younger users?

A: While Snapchat is popular among younger demographics, there is a significant user base that spans across different age groups.

Q: What are Snapchat filters?

A: Snapchat filters are overlays that can be applied to photos and videos. They add various effects, masks, and animations to enhance the content.

Q: Can I replay a Snap that I’ve already viewed?

A: Yes, you can replay one Snap per day for free. Additional replays can be purchased through Snapchat’s In-App Purchases.

Q: Can I use Snapchat for business marketing?

A: Absolutely! Snapchat offers advertising options and tools for businesses to reach their audience through sponsored filters, lenses, and Snap Ads.

Q: How long do Snaps stay in My Story?

A: Snaps in My Story are visible for 24 hours unless manually deleted or set to a shorter time limit.

Q: Can I block someone on Snapchat?

A: Yes, you can block someone on Snapchat to prevent them from sending you Snaps, messages, or viewing your stories.