Kim Maxfield

Kim Maxfield

Published: 17 Sep 2023


Buffer is a popular social media management platform that has revolutionized the way individuals and businesses manage their online presence. It provides a convenient and efficient way to schedule, publish, and analyze social media posts across various platforms. But Buffer is not just a tool for scheduling posts; it offers a range of features that make it a game-changer in the digital marketing world.

In this article, we will uncover 8 astonishing facts about Buffer that showcase its capabilities and why it is favored by millions of users worldwide. From its impressive user base to its advanced analytics capabilities, Buffer continues to innovate and evolve, helping users stay ahead in the ever-changing landscape of social media marketing.

Table of Contents

Buffer was founded in 2010.

Buffer, a popular social media management platform, was established in 2010 by Joel Gascoigne and Leo Widrich. The company’s aim was to simplify the process of managing social media accounts for businesses and individuals alike.

Buffer has over 75,000 customers.

With its user-friendly interface and powerful features, Buffer has gained a massive following. It currently boasts over 75,000 customers, including major brands and well-known influencers.

The Buffer app supports multiple social media platforms.

One of the reasons behind Buffer’s success is its compatibility with various social media networks. From Twitter and Facebook to Instagram and LinkedIn, users can easily schedule and post content to their desired platforms.

Buffer offers a free plan.

Buffer understands the needs of small businesses and individuals starting out in the world of social media. Thus, it provides a free plan that allows users to manage a limited number of social media accounts without any cost.

Buffer provides in-depth analytics.

Analytics play a crucial role in optimizing social media strategies. Buffer offers comprehensive analytics tools that provide insights into the performance of your posts, reach, engagement, and more. This data helps users refine their content and improve their social media presence.

Buffer has a built-in image editor.

Creating visually appealing content is essential for social media success. Buffer comes equipped with a user-friendly image editor, allowing users to crop, resize, and add filters to their images without the need for external editing software.

Buffer has a team collaboration feature.

For businesses and social media teams, Buffer offers a team collaboration feature. This allows multiple team members to access, contribute, and schedule content, promoting efficient workflow and seamless coordination.

Buffer supports automation through RSS feeds.

Buffer’s integration with RSS feeds enables users to automate their content sharing. By connecting their favorite blogs or websites, users can automatically share new posts or articles to their social media accounts, saving valuable time and effort.

In conclusion, Buffer is much more than just a social media management platform. With its intuitive features, broad customer base, and dedication to user experience, Buffer has made a significant impact in the world of social media marketing. Whether you are a small business owner, a content creator, or a social media enthusiast, Buffer offers a reliable and efficient solution to enhance your online presence.


In conclusion, Buffer is a powerful social media management tool that offers a range of features to help individuals and businesses streamline and enhance their social media presence. From its intuitive interface and scheduling capabilities to its analytics and collaboration tools, Buffer provides users with the resources they need to effectively plan, execute, and analyze their social media campaigns. Its versatility makes it suitable for both beginners and experienced marketers, and its commitment to transparency and customer satisfaction sets it apart from other platforms. Whether you’re a solopreneur, a small business owner, or a marketing professional, Buffer can help you save time, increase engagement, and achieve your social media goals.


1. How does Buffer work?

Buffer works by allowing users to schedule and publish posts to multiple social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. Users can create content, choose the desired posting times, and Buffer will automatically publish the posts at the scheduled times.

2. Can I use Buffer for personal social media accounts?

Yes, Buffer is suitable for both personal and business social media accounts. It offers plans and features designed to meet the needs of individuals, small businesses, and larger organizations.

3. Can I analyze the performance of my social media posts with Buffer?

Absolutely! Buffer provides comprehensive analytics that allow you to track the performance of your social media posts. You can monitor engagement, reach, clicks, and other important metrics to gain insights and optimize your future campaigns.

4. Can I collaborate with team members on Buffer?

Yes, Buffer offers collaboration features that allow team members to work together on social media campaigns. You can assign tasks, share access to accounts, and communicate within the Buffer platform.

5. Are there any additional benefits of using Buffer?

Yes, besides its scheduling and analytics features, Buffer offers benefits such as link shortening, a browser extension for easy sharing, and integration with other popular tools like Canva and Bitly.