Coretta Kersey

Coretta Kersey

Published: 15 Sep 2023


Sugar Bear, also known as the beloved mascot of Golden Crisp cereal, has been delighting children and adults alike for decades. This iconic cartoon character is instantly recognizable with his charming smile, sunglasses, and groovy demeanor.

In this article, we will delve into the fascinating world of Sugar Bear and uncover 18 fun and interesting facts about this lovable character. From his origins and catchy catchphrases to his enduring popularity and impact on pop culture, there is so much to discover about Sugar Bear.

So, grab a bowl of your favorite cereal and join us on a journey through Sugar Bear’s history and legacy. Prepare to be amazed by the incredible facts and trivia that make Sugar Bear a true icon in the world of cartoon characters.

Table of Contents

The Sweet Mascot: Sugar Bear

Sugar Bear, the beloved mascot of Golden Crisp cereal, has been delighting audiences since the 1960s. With his charming smile, sunglasses, and signature red scarf, Sugar Bear has become an iconic character in the world of breakfast cereals.

First Appearance

Sugar Bear made his debut in 1963 in an animated television commercial for Golden Crisp cereal. His catchy slogan, “Can’t get enough of that Golden Crisp,” quickly became a memorable jingle that still lingers in the minds of fans today.

Voice Actor

The suave and smooth voice behind Sugar Bear is provided by the talented actor, Gerry Matthews. His deep and captivating voice perfectly embodies the character’s laid-back personality.

Breakfast of Champions

Golden Crisp cereal, with its delicious and crispy puffed wheat, has been a favorite choice for breakfast among kids and adults alike. The cereal’s golden honey flavor and satisfying crunch make it a true champion in the cereal aisle.

Sugar Bear’s Catchphrase

Sugar Bear’s memorable catchphrase, “Can’t get enough of that Golden Crisp,” has become synonymous with the joy and delight that people experience when enjoying a bowl of this delectable cereal.

Sugar Bear’s Love for Golden Crisp

Just like his fans, Sugar Bear simply can’t resist the delicious taste of Golden Crisp cereal. His passion for the cereal is evident in his boundless enthusiasm and undying affection for that golden, sweet goodness.

A Memorable Character Design

Sugar Bear’s iconic design, with his adorable round ears, big blue eyes, and cuddly appearance, was created by artist Julie Bennett. Her attention to detail and ability to capture the essence of Sugar Bear led to the creation of a timeless mascot.

Golden Crisp’s Packaging Evolution

Over the years, Golden Crisp cereal underwent several packaging changes, but one constant remained: the presence of Sugar Bear. Fans eagerly anticipated every new box design that showcased their beloved mascot.

Sugar Bear’s Enviable Style

With his snazzy red scarf and cool sunglasses, Sugar Bear has undoubtedly set a benchmark for style in the breakfast cereal world. His accessories not only add flair but also showcase his confident and fashionable personality.

Sugar Bear’s Popularity

Sugar Bear’s popularity extends far beyond the cereal aisle. The character has amassed a dedicated fan base and continues to resonate with audiences of all ages, making him one of the most beloved cartoon characters of all time.

Golden Crisp’s Nutritious Ingredients

Beyond its delicious taste, Golden Crisp cereal provides essential nutrients and vitamins, such as vitamin D, calcium, and iron, making it a satisfying and nutritious choice for breakfast.

Sugar Bear’s Positive Vibes

Sugar Bear radiates positivity and happiness, bringing smiles to the faces of everyone who encounters him. His infectious optimism has made him a beloved character and a beacon of cheerfulness.

Sugar Bear’s Adventures

In addition to his commercials, Sugar Bear has also starred in his own animated series and various special appearances throughout the years. His adventures have captivated audiences and further solidified his status as a beloved pop culture figure.

Golden Crisp’s Enduring Legacy

Since its launch in the 1940s, Golden Crisp cereal has become a breakfast staple in households around the world. Its enduring popularity can be attributed to its great taste, quality ingredients, and the loveable character of Sugar Bear.

Sugar Bear’s Surprising Hobbies

When he’s not busy promoting Golden Crisp cereal, Sugar Bear enjoys a variety of hobbies, including playing guitar, surfing, and spending time in the great outdoors. His diverse interests add depth to his character and make him relatable to fans.

Sugar Bear’s Iconic Slogan

The well-known slogan “Can’t get enough of that Golden Crisp” has become a cultural phenomenon, with people using it to express their love and enthusiasm for anything they can’t resist or get enough of.

Sugar Bear’s Social Media Presence

Sugar Bear has embraced the digital age and can now be found on various social media platforms, sharing his love for Golden Crisp cereal and engaging with fans from all over the world.

Sugar Bear’s Global Reach

Golden Crisp cereal, featuring Sugar Bear as its mascot, has gained popularity beyond the United States. It can be found in many countries worldwide, spreading the joy of this beloved character to cereal lovers everywhere.

In conclusion, Sugar Bear (Golden Crisp) has left an indelible mark on the world of cereal mascots. With his irresistible charm, catchy slogans, and enduring popularity, Sugar Bear continues to win the hearts of fans young and old. So next time you enjoy a bowl of Golden Crisp cereal, remember to thank Sugar Bear for adding a touch of sweetness to your breakfast!


Sugar Bear, also known as Golden Crisp’s beloved mascot, has been a popular character for decades. With his charming personality and memorable catchphrase, he has captured the hearts of both children and adults. As we’ve explored, Sugar Bear’s adventures and fun-loving nature have brought joy to countless fans.

From his beginnings in television commercials to his presence on cereal boxes, Sugar Bear has become an iconic figure in the world of cartoon characters. His upbeat attitude and love for Golden Crisp cereal have made him a lovable and enduring character.

Whether you grew up watching his commercials or have recently discovered his charm, Sugar Bear continues to be a beloved character that brings a smile to people’s faces. The 18 facts we’ve explored provide a glimpse into this iconic character’s history and enduring popularity.

So next time you enjoy a bowl of Golden Crisp cereal, remember the playful and mischievous Sugar Bear who made it all the more enjoyable!


Q: Who created the character of Sugar Bear?

A: Sugar Bear was created by James Lefton and his team at Post Cereal Company in the 1960s.

Q: What is Sugar Bear’s catchphrase?

A: Sugar Bear’s famous catchphrase is “Can’t get enough of that Golden Crisp!”

Q: When did Sugar Bear first appear on television?

A: Sugar Bear made his television debut in a commercial for Golden Crisp cereal in 1963.

Q: Does Sugar Bear have any other names?

A: Yes, Sugar Bear is sometimes referred to as Gramps the Bear in certain Golden Crisp commercials.

Q: What type of bear is Sugar Bear?

A: Sugar Bear is depicted as a friendly and anthropomorphic bear, but his specific species is not specified.