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29 Facts About FirstCry

Helsa Germany

Written by Helsa Germany

Published: 06 Jan 2025

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Source: Analyticsindiamag.com

FirstCry is a popular online store for baby and kids' products, but how much do you really know about it? Founded in 2010, this company has grown rapidly, becoming a go-to destination for parents. From diapers to toys, they offer a wide range of items to make parenting easier. Did you know they have over 350 stores across India? That's right! They also provide a unique "FirstCry Box" for newborns, filled with essentials. Plus, their loyalty program offers great perks for frequent shoppers. Ready to learn more? Here are 29 fascinating facts about FirstCry that might surprise you!

Key Takeaways:

  • FirstCry is a one-stop shop for parents, offering a wide range of baby and kids' products, unique services, and social initiatives. It's also a tech-savvy company with impressive financial growth and exciting future plans.
  • With over 2 lakh products, 400 physical stores, and global shipping, FirstCry is a leader in the baby and kids' market. Its unique offerings, tech innovations, social initiatives, and future plans make it a standout in the industry.
Table of Contents
01What is FirstCry?
02FirstCry's Unique Offerings
03FirstCry's Technological Innovations
04FirstCry's Social Initiatives
05FirstCry's Financial Growth
06FirstCry's Future Plans
07Final Thoughts on FirstCry

What is FirstCry?

FirstCry is a popular online store specializing in baby and kids' products. It offers a wide range of items, from clothing to toys, catering to the needs of parents and children alike. Here are some fascinating facts about FirstCry.

  1. Founded in 2010: FirstCry was established by Supam Maheshwari and Amitava Saha in Pune, India.

  2. Largest Online Store for Kids: It is the largest online store for baby and kids' products in Asia.

  3. Over 2 Lakh Products: The platform offers more than 2 lakh products from over 2,000 brands.

  4. Physical Stores: Besides its online presence, FirstCry operates more than 400 physical stores across India.

  5. Global Reach: FirstCry ships products to over 70 countries worldwide.

FirstCry's Unique Offerings

FirstCry stands out due to its unique offerings and services tailored for parents and kids. Let's dive into some of these special features.

  1. FirstCry Box: New parents receive a FirstCry Box filled with essential baby products at hospitals partnered with FirstCry.

  2. FirstCry Parenting: A dedicated section on the website offers expert advice, articles, and tips for parents.

  3. Gift Registry: Parents can create a gift registry for baby showers or birthdays, making it easier for friends and family to choose gifts.

  4. Club Membership: FirstCry Club members enjoy exclusive discounts, early access to sales, and special offers.

  5. Easy Returns: The platform offers a hassle-free return policy, allowing returns within 30 days of purchase.

FirstCry's Technological Innovations

FirstCry leverages technology to enhance the shopping experience for its customers. Here are some tech-driven features.

  1. Mobile App: The FirstCry mobile app provides a seamless shopping experience with user-friendly navigation and features.

  2. AI Recommendations: The platform uses artificial intelligence to recommend products based on browsing and purchase history.

  3. Virtual Try-On: Some products, like clothes and accessories, offer a virtual try-on feature to help parents make better choices.

  4. Voice Search: The website and app support voice search, making it easier for users to find products quickly.

  5. Live Chat Support: Customers can get instant assistance through the live chat feature available on the website and app.

FirstCry's Social Initiatives

FirstCry is not just about business; it also engages in various social initiatives to give back to the community.

  1. FirstCry Cares: The company runs a program called FirstCry Cares, which focuses on child welfare and education.

  2. Donation Drives: FirstCry organizes donation drives to collect clothes, toys, and other essentials for underprivileged children.

  3. Partnerships with NGOs: The company partners with several NGOs to support various child-related causes.

  4. Environmental Initiatives: FirstCry promotes eco-friendly products and packaging to reduce its environmental footprint.

  5. Employee Volunteering: Employees are encouraged to volunteer for social causes supported by the company.

FirstCry's Financial Growth

FirstCry has shown impressive financial growth since its inception. Here are some key financial milestones.

  1. Initial Funding: The company raised $4 million in its first round of funding in 2011.

  2. Series E Funding: In 2020, FirstCry secured $296 million in Series E funding from SoftBank Vision Fund.

  3. Valuation: As of 2021, FirstCry's valuation crossed the $1 billion mark, making it a unicorn.

  4. Acquisitions: FirstCry acquired BabyOye, another baby products retailer, in 2016 to expand its market presence.

  5. Revenue Growth: The company's revenue has been growing at a compound annual growth rate (CAGR) of over 50%.

FirstCry's Future Plans

FirstCry continues to evolve and expand its offerings. Here are some of its future plans.

  1. International Expansion: The company plans to expand its presence in more countries.

  2. New Product Lines: FirstCry aims to introduce new product lines, including maternity wear and organic baby products.

  3. Tech Enhancements: The company is investing in advanced technologies like augmented reality (AR) to enhance the shopping experience.

  4. Sustainability Goals: FirstCry is committed to achieving sustainability goals by promoting eco-friendly products and practices.

Final Thoughts on FirstCry

FirstCry has become a go-to for parents seeking quality baby products. With a vast range of items, from clothing to toys, it’s no wonder it’s so popular. The company’s commitment to customer satisfaction and affordable prices makes it stand out. Plus, their user-friendly website and app make shopping a breeze.

FirstCry’s dedication to safety and quality ensures parents can trust what they’re buying. Their frequent sales and discounts are a bonus, helping families save money. The brand’s presence in multiple countries shows its global appeal.

In short, FirstCry is a reliable and convenient option for parents. Whether you’re a new parent or looking for a gift, FirstCry has something for everyone. With its impressive selection and customer-focused approach, it’s easy to see why so many parents choose FirstCry.

Frequently Asked Questions

What exactly is FirstCry?
FirstCry stands as a leading online and offline store specializing in products for babies, kids, and mothers. From diapers and toys to maternity wear and baby gear, they've got it all covered, making life easier for parents everywhere.
How did FirstCry get its start?
It all began in 2010 when Supam Maheshwari and Amitava Saha decided to fill a gap in the Indian market for baby and kids' products. Their vision was to create a one-stop shop that catered to all parenting needs, and thus, FirstCry was born.
Can you find FirstCry stores outside of India?
Yes, indeed! While FirstCry initially focused on the Indian market, its success has led to international expansion. Now, you can find FirstCry stores in several countries, bringing their vast selection of products to parents around the globe.
What sets FirstCry apart from other baby stores?
What makes FirstCry stand out is its extensive range of products, catering to nearly every need a parent might have. Plus, their commitment to quality and customer service ensures a shopping experience that's both satisfying and hassle-free.
Does FirstCry offer any special programs or memberships?
Absolutely! FirstCry offers a loyalty program known as FirstCry Club. Members enjoy exclusive benefits like special discounts, early access to sales, and points on every purchase that can be redeemed for discounts on future orders.
How does FirstCry contribute to the community?
FirstCry believes in giving back and has initiated several community outreach programs. These include donations to child welfare organizations and partnerships with hospitals to provide essentials to new parents in need.
What's the best way to stay updated on FirstCry's new arrivals and deals?
Staying in the loop is easy! Just sign up for FirstCry's newsletter or follow them on social media. This way, you'll be the first to know about the latest products, exclusive deals, and exciting promotions.

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