Drucie Emery

Written by Drucie Emery

Modified & Updated: 03 Mar 2024

Sherman Smith

Reviewed by Sherman Smith

Source: Prnewswire.com

Rakuten is a leading global e-commerce company that has gained immense popularity and recognition over the years. Founded in 1997 by Hiroshi Mikitani, Rakuten has transformed into a diversified business conglomerate, with interests in e-commerce, fintech, digital content, and telecommunications, among others. This Japanese company has successfully expanded its operations beyond its home country and now has a presence in over 29 countries.

In this article, we will delve into 18 fascinating facts about Rakuten that highlight its impressive growth, innovative approach, and commitment to customer satisfaction. From its unique loyalty program to its investment in cutting-edge technologies, Rakuten has continuously pushed the boundaries of the e-commerce industry and positioned itself as a global leader.

Key Takeaways:

  • Rakuten, a global e-commerce giant, offers cashback, diverse services, and a commitment to sustainability, shaping the future of online shopping with innovation and customer satisfaction.
  • Through partnerships, social responsibility, and a focus on entrepreneurship, Rakuten continues to make a meaningful impact on the world of e-commerce, embracing optimism and innovation.
Table of Contents

Rakuten: An Overview

Rakuten, a global e-commerce and internet company founded in 1997 by Hiroshi Mikitani, has become a powerhouse in the online retail industry. With its headquarters in Tokyo, Japan, Rakuten has expanded its services and offerings to include a wide range of products, from electronics and fashion to travel and entertainment.

The Meaning Behind the Name

Did you know that Rakuten means “optimism” or “hope” in Japanese? The company chose this name to reflect their commitment to bringing positivity and optimism to the world of online shopping.

An Impressive Network of Online Marketplaces

Rakuten boasts a vast global network of online marketplaces, connecting sellers and buyers from around the world. From Rakuten Ichiba in Japan to Rakuten Europe, Rakuten USA, and Rakuten Brazil, this company has truly made its mark on the e-commerce landscape.

Innovative Cashback Program

Rakuten’s unique cashback program allows users to earn a percentage of their purchases back in the form of Rakuten Super Points. These points can then be used to save money on future purchases, making Rakuten a favorite among savvy shoppers.

Expanding into the Digital Entertainment Industry

Recognizing the growing demand for digital entertainment, Rakuten has made strategic acquisitions in this space. They acquired Viki, a global video streaming platform, and OverDrive, a leading provider of digital content to libraries worldwide.

Rakuten and Sports Sponsorships

Rakuten has entered into high-profile sports sponsorships, including a partnership with FC Barcelona, one of the most successful football clubs globally. This collaboration has increased Rakuten’s visibility and brand recognition on a global scale.

Diverse Portfolio of Services

From Rakuten Bank and Rakuten Mobile to Rakuten Viber and Rakuten Kobo, the company offers a diverse range of services to cater to various consumer needs. This allows Rakuten to establish a strong presence in different sectors of the digital economy.

Rakuten’s Role in Fostering Entrepreneurship

Rakuten has established the Rakuten Academy, an initiative aimed at nurturing young entrepreneurs and supporting their startup ventures. Through mentorship programs and funding opportunities, Rakuten encourages innovation and fosters the growth of new businesses.

Commitment to Sustainability

Rakuten has made sustainability a priority, implementing various initiatives to reduce their environmental impact. The company actively supports renewable energy projects, promotes recycling, and advocates for responsible business practices.

Rakuten Mobile: A Game-Changing Venture

Rakuten’s entry into the mobile industry marked a significant milestone. Rakuten Mobile, Japan’s newest mobile network operator, is utilizing advanced technology and disruptive pricing models to revolutionize the telecommunications sector.

Rakuten’s Integration of Artificial Intelligence

Rakuten has embraced artificial intelligence (AI) to enhance user experience and provide personalized recommendations. Through their AI-powered algorithms, Rakuten tailors their offerings to individual preferences, making shopping more convenient and enjoyable.

Rakuten’s Strong International Presence

With operations in over 30 countries and regions, Rakuten has established a strong international presence. This global expansion has allowed the company to tap into diverse markets and cater to a wide range of consumer needs.

Collaborations with Influential Partners

Rakuten has formed strategic partnerships with influential companies such as Walmart, Baidu, and Lyft, leveraging their combined strengths to offer innovative solutions and expand their reach in the e-commerce space.

An Emphasis on Customer Experience

Rakuten places great importance on creating an exceptional customer experience. By prioritizing customer satisfaction, Rakuten has built a loyal customer base that continues to grow and thrive.

Rakuten’s Commitment to Social Responsibility

Rakuten embraces its role as a socially responsible company, actively engaging in philanthropic initiatives and charitable contributions. Through their Rakuten Foundation, they support various causes, including education, disaster relief, and environmental conservation.

Rakuten’s Venture into Financial Technology

Recognizing the potential of financial technology, Rakuten has invested in the development of innovative payment solutions and digital wallets. This expansion into fintech allows Rakuten to provide seamless and secure financial services to its customers.

Continued Innovation and Adaptability

Rakuten’s success can be attributed to its continuous drive for innovation and adaptability to changing market dynamics. The company consistently explores new technologies and business models to stay ahead in the ever-evolving digital landscape.

The Future of Rakuten

Rakuten’s journey is far from over. With its relentless pursuit of excellence, commitment to customer satisfaction, and focus on innovation, Rakuten aims to shape the future of e-commerce and establish itself as a global leader in the digital economy.


In conclusion, Rakuten is a powerhouse in the world of e-commerce and online services. From its humble beginnings in Japan to its expansion into a global empire, Rakuten has positioned itself as a leader in the industry. With a wide range of products and services, including e-commerce, digital content, mobile communication, and financial technology, Rakuten has something to offer for everyone. Its unique loyalty program, Rakuten Super Points, sets it apart from other e-commerce platforms and offers additional value to its customers.With its continuous growth and innovation, it’s no wonder that Rakuten has gained worldwide recognition and has become one of the most popular companies in the digital landscape. As the company evolves and expands, there will surely be more exciting developments to come. Whether you’re a shopper, a content creator, or a business owner, Rakuten is definitely a company to keep an eye on.


1. What is Rakuten?

Rakuten is a Japanese e-commerce company that offers a wide range of products and services, including online shopping, digital content, mobile communication, and financial technology.

2. How does Rakuten’s loyalty program work?

Rakuten’s loyalty program, Rakuten Super Points, allows customers to earn points on their purchases, which can then be redeemed for discounts or rewards on future purchases.

3. Is Rakuten available outside of Japan?

Yes, Rakuten is a global company and has expanded its services to various countries around the world, including the United States, Canada, and European countries.

4. Can I sell my products on Rakuten?

Yes, Rakuten allows businesses to sell their products on its platform. It offers a user-friendly interface and various tools to help businesses manage their online stores effectively.

5. What are some popular services offered by Rakuten?

Some popular services offered by Rakuten include Rakuten Ichiba (online shopping marketplace), Rakuten TV (digital streaming service), Rakuten Mobile (mobile communication service), and Rakuten Bank (financial services).

6. Does Rakuten offer customer support?

Yes, Rakuten provides customer support through various channels, including email, live chat, and phone. Its dedicated support team is ready to assist customers with any inquiries or issues they may have.

7. Can I use Rakuten Super Points to pay for shipping fees?

Yes, Rakuten Super Points can be used to pay for shipping fees on eligible orders. This can help customers save money when making purchases on Rakuten’s platform.

8. Are there any membership fees to join Rakuten?

No, joining Rakuten is free of charge. However, certain services or features may require additional fees or subscriptions.

9. How can I earn more Rakuten Super Points?

Customers can earn more Rakuten Super Points by making purchases through Rakuten’s platform, participating in promotional events, or using Rakuten’s partnered services.

10. Does Rakuten have a mobile app?

Yes, Rakuten has a mobile app available for iOS and Android devices. The app allows users to shop, earn points, and access exclusive offers on the go.Overall, Rakuten offers a comprehensive and rewarding experience for both customers and businesses, making it a top choice in the world of e-commerce and online services.

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