Rakuten was founded in 1997

Established by Hiroshi Mikitani, Rakuten started as an online marketplace called Rakuten Ichiba, which initially focused on offering books. Since its humble beginnings, Rakuten has expanded exponentially, diversifying its offerings and expanding its global presence.

Rakuten operates in multiple industries

Rakuten operates in multiple industries

Rakuten has built an extensive portfolio of businesses, spanning e-commerce, travel, finance, media, and more. From its flagship marketplace to its digital content platform, Rakuten has successfully ventured into various sectors, allowing customers to access a wide array of products and services.

Rakuten introduced a loyalty program

Rakuten introduced a loyalty program

Rakuten’s loyalty program, known as Rakuten Super Points, rewards customers for making purchases on the platform. With each purchase, customers accumulate points that can be used to redeem discounts on future purchases, enhancing their overall shopping experience.

Rakuten acquired the messaging app Viber in 2014

Rakuten acquired the messaging app Viber in 2014

In a strategic move to expand its digital communication offerings, Rakuten purchased Viber, a popular messaging and calling app. This acquisition further strengthened Rakuten’s presence in the digital services market, providing users with an all-in-one platform for communication and shopping.

Rakuten sponsors major sports teams

Rakuten sponsors major sports teams

Rakuten has made a significant impact in the world of sports sponsorship. The company has notable partnerships with prestigious teams such as FC Barcelona and the Golden State Warriors, maximizing brand exposure and fostering a strong connection with sports enthusiasts worldwide.

Rakuten launched its own credit card service

Rakuten launched its own credit card service

Rakuten introduced its credit card service, allowing customers to enjoy exclusive benefits and earn additional Rakuten Super Points on their purchases. This initiative not only enhances the customer experience but also strengthens Rakuten’s position in the financial services industry.

Rakuten invested in ride-hailing company Lyft

Rakuten invested in ride-hailing company Lyft

Rakuten made a strategic investment in Lyft, a leading ride-hailing platform, to leverage the growing demand for innovative transportation solutions. This partnership showcases Rakuten’s commitment to expanding its presence in the sharing economy and investing in companies that align with its vision.

Rakuten launched Rakuten TV

Rakuten launched Rakuten TV

Rakuten TV is an on-demand streaming platform that offers a wide range of movies and TV shows to customers. By entering the competitive streaming market, Rakuten continues to diversify its digital content offerings and provides users with an immersive entertainment experience.

Rakuten is a pioneer in drone delivery services

Rakuten is a pioneer in drone delivery services

Rakuten has been at the forefront of innovation, exploring the use of drones for delivery purposes. Through its partnership with the city of Chiba, Rakuten carries out drone deliveries, showcasing its commitment to revolutionizing the logistics industry and embracing cutting-edge technologies.

Rakuten launched its own mobile network, Rakuten Mobile

Rakuten launched its own mobile network, Rakuten Mobile

In a bold move, Rakuten entered the telecommunications industry by launching its mobile network. Rakuten Mobile aims to provide affordable and reliable connectivity solutions, disrupting the traditional telecom market and challenging established players.

Rakuten supports small businesses through its RakuPay service

Rakuten supports small businesses through its RakuPay service

RakuPay is a mobile payment service offered by Rakuten that enables small businesses to accept digital payments seamlessly. By empowering local merchants, Rakuten plays a crucial role in driving economic growth and fostering entrepreneurship.

Rakuten is committed to sustainability initiatives

Rakuten is committed to sustainability initiatives

Rakuten understands the importance of environmental responsibility and actively operates various sustainability initiatives. Through initiatives like Rakuten Eco Points and Green Power Certification, Rakuten demonstrates its commitment to making a positive impact on the planet.

Conclusion

Rakuten is undoubtedly a fascinating company that has revolutionized the e-commerce industry. With its unique business model, innovative services, and commitment to customer satisfaction, Rakuten has become a powerhouse in the global market. From its humble beginnings as an online marketplace in Japan to its expansion into various sectors including banking, travel, and entertainment, Rakuten has consistently demonstrated its ability to adapt and thrive in an ever-evolving digital landscape. With its focus on empowering merchants and providing a personalized shopping experience for consumers, it’s no wonder that Rakuten has gained a loyal following around the world. Whether it’s their cashback program, diverse product offerings, or commitment to sustainability, Rakuten continues to impress and inspire in the world of e-commerce.

FAQs

1. What is Rakuten?

Rakuten is a Japanese e-commerce company that offers various services including online marketplaces, travel bookings, digital content, and financial services.

2. How does Rakuten’s cashback program work?

Rakuten’s cashback program allows users to earn a percentage of their purchase amount as cash rewards. Users simply need to shop through Rakuten’s platform and they will receive cashback on eligible purchases.

3. Can I use Rakuten outside of Japan?

Yes, Rakuten has expanded its services globally and operates in many countries outside of Japan. Users can access Rakuten’s platform and services from various locations around the world.

4. What are Rakuten Super Points?

Rakuten Super Points are a reward system that allows users to earn points by making purchases on Rakuten’s platform. These points can be used as a form of payment for future purchases.

5. Does Rakuten have its own payment system?

Yes, Rakuten has its own payment system called Rakuten Pay. It allows users to make quick and secure payments across various Rakuten services and affiliated merchants.

6. Does Rakuten offer customer support?

Yes, Rakuten provides customer support services to assist users with any inquiries or issues they may have. Users can contact Rakuten’s customer support team through various channels such as phone, email, or online chat.

7. Is Rakuten involved in any philanthropic activities?

Yes, Rakuten is actively involved in philanthropic activities through its Rakuten Foundation. The foundation supports various initiatives related to education, disaster relief, and environmental sustainability.

8. Can I become a seller on Rakuten’s marketplace?

Yes, Rakuten offers a platform for merchants to sell their products. Sellers can apply to join Rakuten’s marketplace and benefit from its wide customer base and established infrastructure.

9. What sets Rakuten apart from other e-commerce platforms?

Rakuten’s personalized shopping experience, cashback program, and diverse product offerings set it apart from other e-commerce platforms. It also prioritizes empowering merchants and fostering strong customer relationships.

10. Does Rakuten have a mobile app?

Yes, Rakuten has a mobile app that allows users to shop, earn rewards, and access various services on the go. The app is available for both iOS and Android devices.