Joyce Quimby

Written by Joyce Quimby

Modified & Updated: 05 Mar 2024

Sherman Smith

Reviewed by Sherman Smith


Ouidad, the renowned brand in the world of curly hair care, has been transforming curls and inspiring confidence for decades. With a deep understanding of curly hair and a commitment to embracing natural texture, Ouidad has become the go-to brand for those seeking to enhance their curls and waves.

In this article, we will delve into the fascinating world of Ouidad and uncover 11 unbelievable facts about the brand. From its humble beginnings to its innovative approach to curly hair care, Ouidad has cemented its place as a trailblazer in the industry.

So, whether you’re a devoted Ouidad fan or simply curious about the brand’s success, get ready to be amazed by these extraordinary facts that highlight Ouidad’s dedication to helping everyone embrace their unique curly hair.

Key Takeaways:

  • Embrace your natural curls with Ouidad, a brand dedicated to curly hair care. From innovative cutting techniques to clean, safe products, Ouidad empowers and educates curly-haired individuals for stunning results.
  • Join the passionate Ouidad community and discover a world of curly hair care excellence. With award-winning products, charitable initiatives, and personalized consultations, Ouidad is revolutionizing the way we care for our curls.
Table of Contents

Ouidad is the name of a popular hair care brand.

Ouidad, pronounced “wee-dad,” is a well-known hair care brand that specializes in products for curly and wavy hair. The brand was founded by Ouidad herself, a hairstylist who gained recognition for her expertise in dealing with curly hair.

It offers a range of products specifically designed for curly hair.

Ouidad understands the unique needs of curly hair and has developed a comprehensive line of products to address them. From shampoos and conditioners to styling gels and creams, Ouidad offers a wide range of products formulated to enhance and define curls.

Ouidad has a signature cutting technique called “Carving and Slicing.”

One of the standout features of Ouidad is their innovative cutting technique known as “Carving and Slicing.” This technique is specifically designed to enhance curl definition and create a more balanced shape for curly hair.

It pioneered the concept of “The Ouidad Experience.”

Ouidad not only offers products and cutting techniques but also provides a unique salon experience. The Ouidad Experience is a specialized approach to curly hair care, combining personalized consultations, customized treatments, and expert styling to help clients achieve their desired curl goals.

Ouidad has a strong focus on education and empowering curly-haired individuals.

One of the core values of the Ouidad brand is to educate and empower individuals with curly hair. Through their website, social media platforms, and educational events, Ouidad strives to provide valuable resources, tips, and advice to help people embrace and celebrate their natural curls.

Ouidad’s products are free from harmful ingredients.

Ouidad takes pride in formulating their products with quality ingredients and without the use of harmful chemicals such as sulfates, parabens, and phthalates. Their commitment to clean and safe formulations ensures that individuals with curly hair can take care of their locks without compromising their health.

The brand offers styling tutorials and tips for different curl types.

Understanding that not all curls are the same, Ouidad offers styling tutorials and tips tailored to different curl types. Whether you have loose waves or tight coils, Ouidad provides guidance on how to achieve the best results with their products for your specific curl pattern.

Ouidad has a loyal and passionate community of curl enthusiasts.

The Ouidad community is a strong and supportive network of individuals who share a love for curly hair. Through social media platforms and online forums, curly-haired individuals can connect, share experiences, and learn from each other in their journey towards embracing their natural curls.

The brand has received numerous awards and accolades.

Ouidad’s commitment to excellence in curly hair care has not gone unnoticed. The brand has been recognized with multiple awards, including the Allure Best of Beauty Award and the Naturally Curly Best of the Best Award, solidifying its position as a trusted and reputable name in the industry.

Ouidad gives back to the community through charitable initiatives.

Ouidad believes in making a positive impact beyond the world of hair care. The brand actively participates in charitable initiatives and partners with organizations such as Dress for Success and The Knot Worldwide to empower and support women in need.

It offers in-person and virtual consultations with Ouidad-certified stylists.

Ouidad ensures that individuals who want personalized advice and guidance for their curly hair can access expert assistance. They offer both in-salon and virtual consultations with Ouidad-certified stylists who can assess your curls, provide recommendations, and answer any questions you may have.


Ouidad is a fascinating figure in the world of hair care, and these 11 unbelievable facts shed light on her immense impact and success in the industry. From pioneering the concept of curl specialization to creating innovative products that cater to curly hair needs, Ouidad has revolutionized the way we think about and care for our curls.

Her journey from struggling with her own curly hair to becoming a trusted authority in curly hair care is truly inspiring. Ouidad’s dedication to education and empowering individuals to embrace their natural hair texture has made her a beloved figure among those with curly locks.

Whether you’re a passionate curl enthusiast or a newcomer to the world of curly hair, exploring the incredible accomplishments and contributions of Ouidad is sure to leave you amazed and inspired.


1. Who is Ouidad?

Ouidad is a renowned hairstylist and the founder of Ouidad Salon and the Ouidad product line. She is an expert in curly hair and has dedicated her career to providing specialized care and products for curly hair types.

2. What is the concept of curl specialization?

Curl specialization is the idea that each individual’s curly hair has its unique needs and characteristics. Ouidad pioneered this concept, emphasizing the importance of understanding and addressing the specific requirements of curly hair types through customized techniques and products.

3. What products does Ouidad offer?

Ouidad offers a wide range of products designed specifically for curly hair. These include shampoos, conditioners, styling creams, gels, and treatments, all formulated to enhance and nourish curls while combating frizz and ensuring optimal curl definition.

4. Can Ouidad products be used on all hair types?

While Ouidad products are primarily created for curly and wavy hair textures, many can still benefit individuals with other hair types. It’s always recommended to read product descriptions and choose products that align with your specific hair needs.

5. Where can I purchase Ouidad products?

Ouidad products are available for purchase online through the official Ouidad website, as well as in select beauty retailers and salons across the world.

6. Does Ouidad offer any educational resources?

Yes, Ouidad provides various educational resources and tutorials on their website, including tips for styling curly hair, hair care routines, and product recommendations to help individuals achieve the best results for their curls.

7. Is Ouidad involved in any philanthropic endeavors?

Yes, Ouidad is committed to philanthropy and supporting various charitable causes. They have partnered with organizations that contribute to the well-being and empowerment of women, children, and communities in need.

8. Are Ouidad products tested on animals?

No, Ouidad is a cruelty-free brand that does not test their products on animals.

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