20 Facts About Caramello Koala

The Origins of Caramello Koala

Caramello Koala has a rich history that dates back several decades. Let's dive into its origins and early days.

1. Introduction to Australia: The Caramello Koala, initially known as Caramello Bear, made its debut in the Australian market in 1966. This marked the beginning of its journey as a beloved chocolate treat.

2. Name Change: Originally called Caramello Bear, the name was changed to Caramello Koala in the 1980s. The trademark for Caramello Koala was officially registered in 1982.

3. Cadbury Ownership: Cadbury Australia, a subsidiary of Mondelez International, manufactures Caramello Koala. Mondelez International acquired Cadbury in 2010.

The Sweet Composition

What makes Caramello Koala so irresistible? It's all about the perfect blend of chocolate and caramel.

4. Product Description: Caramello Koala features a chocolate koala filled with gooey caramel. It comes in two sizes: the standard 15g and the larger "Giant" 35g.

5. Popularity: With over 50 million units sold annually, Caramello Koala is a favorite among Australian children. It ranks second in the children's confectionery market, just behind Freddo Frog.

Cross-over Products and International Presence

Caramello Koala has ventured beyond its original form and even crossed international borders.

6. Cross-over Products: Various cross-over products have been introduced, including Cadbury Caramello Koala Choc Caramel flavored milk in 2003 and Caramello Koala Sundae ice cream in 1997.

7. International Presence: In South Africa, it was sold as "Caramello Bear" with the slogan "Caramel? That's a weakness!" However, it was discontinued in 2012.

Nutritional Information and Historical Context

Understanding the nutritional value and historical background adds another layer to appreciating this treat.

8. Nutritional Information: A 20g Caramello Koala contains 415 kJ (99,000 cal) of energy and 5.5g (0.19 oz) of fat.

9. Historical Context: The Caramello chocolate block dates back to its launch in the UK in 1936. It was advertised in Australia by 1940 and became part of the Milk Tray range with a Caramello Deluxe filling in 1963.

Manufacturing and Design Evolution

The production and design of Caramello Koala have evolved significantly over the years.

10. Factory Location: Caramello Koala is manufactured at Cadbury's factory in Ringwood, Melbourne, which opened in 1967. This factory also produces the popular Freddo Frog.

11. Evolution of Design: Initially, Caramello Koala had a more realistic koala shape. Over time, it evolved into an anthropomorphic form with a clown-like grin and smaller ears.

Promotional Significance and Marketing Strategies

Caramello Koala has been a staple in various promotional activities and marketing campaigns.

12. Promotional Significance: It has been a prominent feature in showbags at various Royal Shows across Australia. It was included in the Cadbury showbag in 1984 and played a supporting role in the Freddo showbag in 1987.

13. Marketing Strategies: Television advertisements have been creative and engaging. In Australia, the chocolate koala and his cartoon friends were featured sailing down a river or riding on a steam train to a modified version of Donovan's "Mellow Yellow".

Packaging Updates and Political References

Even the packaging and cultural references have interesting stories.

14. Packaging Updates: In 2000, the packaging and imagery were updated after market research revealed that the character was seen as daggy and one-dimensional. The character became more animated and appealing.

15. Political References: In 2003, Australian Labor Party MP Mark Latham was labelled a "Caramello Koala" by Liberal MP Christopher Pyne for allegedly being soft in the center.

Size Reductions and Cultural Impact

Changes in size and cultural significance have also played a role in Caramello Koala's story.

16. Size Reductions: To deal with rising input costs, Cadbury announced a reduction in size of the 20g chocolate to 15g in April 2015. The giant Caramello Koala was also reduced from 40g to 35g, despite the price remaining unchanged.

17. Cultural Impact: Caramello Koala has become an integral part of Australian culture, symbolizing the country's love for chocolate and caramel. It has even made its way to the USA, where it was sold under the name "Aussie Bear".

Display Models and Consumer Enjoyment

From display models to how people enjoy it, Caramello Koala has a special place in many hearts.

18. Display Models: A display model made from painted plaster exists in the Museums Victoria collection. This model, produced in the 1950s, was designed for use as a display item in milk bars and later became a play item for children.

19. Consumer Enjoyment: Australians enjoy sucking the caramel out of these chocolate koalas over a cup of tea. The combination of high-quality ingredients and perfect balance of chocolate and caramel makes Caramello Koala a beloved treat.

20. Historical References: The earliest reference to the Caramello Bear is in 1974, when it began appearing in retail advertisements. However, the product's history dates back to the 1930s with the launch of the Cadbury Caramello chocolate block in the UK.

The Sweet Legacy of Caramello Koala

Caramello Koala isn't just a chocolate treat; it's a piece of Australian culture. From its humble beginnings as Caramello Bear in 1966 to becoming a beloved icon, this chocolate koala has captured hearts with its gooey caramel center and smooth milk chocolate. Manufactured by Cadbury Australia, it sells over 50 million units annually, making it a staple in the confectionery market. Its evolution in design, packaging, and even size reflects its adaptability and enduring appeal. Whether enjoyed as a nostalgic snack or a sweet indulgence, Caramello Koala remains a symbol of quality and tradition. Its presence in showbags, TV ads, and even political metaphors highlights its cultural significance. So next time you unwrap a Caramello Koala, remember you're not just enjoying a treat; you're partaking in a rich history of Australian confectionery.