The Creation of Maltesers

Maltesers were first created in 1936 by the British confectionery company Mars, Incorporated. The spherical chocolates have a crunchy malt center surrounded by a smooth milk chocolate coating. They were initially marketed as “energy balls” during World War II.

Maltesers’ Popularity

Maltesers have gained immense popularity over the years and have become one of Britain’s favorite chocolate treats. They are loved for their unique combination of crispy texture and rich chocolatey taste.

A Worldwide Sensation

Maltesers have gone beyond the borders of the UK and are now enjoyed by chocolate lovers all over the world. They are available in over 100 countries, including the United States, Australia, Canada, and many European nations.

The Malt Honeycomb Center

The distinct flavor and texture of Maltesers come from the malt honeycomb center. The malted milk balls are made by mixing malted barley extract with sugar, milk powder, and cocoa powder. This mixture is then formed into small balls and coated in milk chocolate.

A Lighter Alternative

Maltesers are often considered a lighter alternative to other chocolate treats due to their airy and crunchy nature. Each individual chocolate ball has a low calorie count compared to other candies, making them a popular choice for those watching their calorie intake.

Movie Theater Favorite

Maltesers are commonly enjoyed as a movie theater snack in many countries. The crispy texture and indulgent chocolate coating make them the perfect accompaniment to a blockbuster film.

An Iconic Marketing Campaign

In 1958, Maltesers launched their iconic marketing campaign featuring the slogan, “The lighter way to enjoy chocolate.” This catchy tagline resonated with consumers and helped solidify Maltesers’ reputation as a guilt-free treat.

Supporting World Events

Maltesers has a history of supporting charitable causes. In 2016, they partnered with Comic Relief, a UK-based charity, and pledged to donate a portion of their sales to help support people living with disabilities.

Guinness World Record Achievement

In 2011, Maltesers achieved a Guinness World Record for creating the largest chocolate malt ball. The giant ball weighed a whopping 59.97 kilograms (132.2 lbs) and was made to celebrate their 75th anniversary.

The Maltesers Teasers Bar

In addition to the classic bite-sized Maltesers, Mars, Incorporated also introduced the Maltesers Teasers Bar. This chocolate bar features a thicker layer of malt honeycomb filling, coated in smooth milk chocolate.

Maltesers in Space

In 2015, British astronaut Tim Peake took a pack of Maltesers with him to the International Space Station as part of his personal items. The treats were used to study the effects of microgravity on the chocolate and malt center.

Maltesers Celebrations

Maltesers are a popular addition to the Celebrations assortment, a variety pack of bite-sized chocolates. They are often enjoyed during festive seasons and special occasions.

Maltesers as Cake Decorations

Many bakers and dessert enthusiasts use Maltesers to decorate cakes and cupcakes. The small, round chocolates add a delightful crunch and visual appeal to various sweet treats.

Maltesers’ Role in Recipes

Maltesers can also be incorporated into various recipes, including cookies, brownies, and ice cream desserts, to add a unique malted chocolate flavor. These recipes offer a delicious twist on traditional desserts.

Maltesers Affiliated with Mars, Incorporated

Maltesers are part of the Mars, Incorporated family, which also includes popular chocolate brands such as Mars, Snickers, and Twix. Mars, Incorporated is a global leader in the confectionery industry.

So there you have it, 15 intriguing facts about Maltesers. From their creation to their worldwide popularity, Maltesers continue to be a beloved treat for chocolate enthusiasts around the globe. Whether enjoyed on their own or as part of various desserts, these crunchy malt chocolate balls are sure to satisfy any sweet tooth.

Conclusion

In conclusion, Maltesers are more than just a tasty treat. They have a fascinating history, unique manufacturing process, and a multitude of interesting facts associated with them. From their origins as a wartime invention to their wide popularity around the world today, Maltesers have become a beloved candy for many. Whether you enjoy them on their own, in recipes, or as a movie snack, remember these intriguing facts about Maltesers and impress your friends with your knowledge next time you indulge in these delicious treats.

FAQs

1. How were Maltesers invented?

Maltesers were invented during World War II by an English chocolatier named Forrest Mars Sr. The treat was initially created as a way to use up surplus malted milk powder.

2. Are Maltesers gluten-free?

No, Maltesers are not gluten-free. They contain wheat, so individuals with gluten sensitivities or allergies should avoid consuming them.

3. Can Maltesers be used in baking?

Absolutely! Maltesers can be a delicious addition to various baked goods, such as cookies, cakes, and brownies. They add a crunchy texture and a hint of malt flavor.

4. Do Maltesers come in different flavors?

While the classic Maltesers are known for their malt flavor, variations with different coatings and fillings have been introduced over the years. These include white chocolate, dark chocolate, and mint flavors.

5. Are Maltesers popular worldwide?

Yes, Maltesers have gained popularity around the world. They are particularly loved in the United Kingdom, Australia, and Canada, but can also be found in many other countries.