Noel Crowell

Noel Crowell

Published: 25 Jul 2023


Kaufland is one of the most popular retail companies in the world, with a strong presence in Europe. Founded in Germany in 1984, Kaufland has come a long way to become a household name that offers a wide range of products at affordable prices. With its extensive network of stores and a customer-centric approach, Kaufland has managed to capture the hearts of millions of shoppers.

In this article, we will delve into 19 fascinating facts about Kaufland that highlight its journey, achievements, and impact on the retail industry. From its expansion strategy to its commitment to sustainability, Kaufland has carved a niche for itself in the highly competitive market. So, let’s take a closer look at the success story of Kaufland and discover what sets it apart from other popular companies in the retail sector.

Table of Contents

Kaufland is a leading retail chain in Europe.

Kaufland is a well-known retail chain that operates in several countries across Europe. With its extensive range of products and competitive pricing, Kaufland has become a popular choice for shoppers looking for quality and affordability.

It was founded in Germany in 1984.

Originally founded in Germany in 1984, Kaufland has since expanded its operations to other European countries, including Poland, Czech Republic, Slovakia, Romania, and Bulgaria. It has quickly grown to become one of the largest retail chains in the region.

Kaufland offers a wide range of products.

From groceries and household items to clothing, electronics, and even gardening supplies, Kaufland offers a diverse selection of products to cater to the needs of its customers. It aims to be a one-stop shop for all their shopping needs.

It places a strong emphasis on quality.

One of the key factors that sets Kaufland apart from its competitors is its focus on offering high-quality products. Whether it’s fresh produce, meat, or household goods, Kaufland strives to ensure that its customers receive the best possible quality.

Kaufland is committed to sustainability.

With an increasing focus on environmental responsibility, Kaufland has implemented various sustainability initiatives. These include reducing food waste, promoting eco-friendly packaging, and supporting local farmers and suppliers.

It operates hypermarkets and supermarkets.

Kaufland operates both hypermarkets, which are large-scale stores offering a wide range of products, and supermarkets, which are smaller in size and typically cater to more localized shopping needs.

Kaufland has its own private label brands.

In addition to carrying popular brands, Kaufland also offers various private label brands. These brands provide customers with affordable alternatives without compromising on quality.

It has a strong online presence.

Recognizing the growing importance of e-commerce, Kaufland has established a robust online presence. Customers can browse and purchase products conveniently from the comfort of their homes.

Kaufland is known for its competitive pricing.

One of the key factors that has contributed to Kaufland’s success is its commitment to offering competitive prices. By negotiating deals directly with suppliers and implementing cost-saving measures, Kaufland is able to pass on these savings to its customers.

It prioritizes customer satisfaction.

Kaufland places a strong emphasis on customer satisfaction and aims to provide a positive shopping experience for every customer. With well-trained staff and a focus on delivering excellent service, Kaufland strives to meet and exceed customer expectations.

Kaufland supports local communities.

As a responsible corporate citizen, Kaufland actively supports local communities through various initiatives. These include charitable donations, community events, and other social responsibility programs.

It regularly offers promotions and discounts.

Kaufland frequently runs promotions and offers discounts to provide customers with even greater value for their money. This includes special offers on selected products, loyalty programs, and seasonal sales.

Kaufland has a strong presence on social media.

Engaging with its customers on social media platforms, Kaufland keeps them informed about the latest products, promotions, and events. It also provides a platform for customers to share their feedback and engage with the brand.

It prioritizes food safety and quality control.

As a retailer, Kaufland places great importance on food safety and quality control. It works closely with suppliers to ensure that all products meet the highest standards and comply with relevant regulations.

Kaufland offers a variety of services in-store.

In addition to selling products, Kaufland provides various services to enhance the shopping experience for its customers. This includes services like bakery, deli, pharmacy, and even household repairs.

It has a dedicated customer support team.

Kaufland understands the importance of providing reliable customer support. It has a dedicated team of professionals who are available to assist customers with their inquiries, complaints, and feedback.

Kaufland is constantly expanding.

Driven by its commitment to growth and providing access to quality products, Kaufland continues to expand its operations. It regularly opens new stores in different locations to reach more customers and strengthen its market presence.

It is committed to corporate social responsibility.

Kaufland takes its corporate social responsibility seriously. From environmental sustainability to ethical business practices, Kaufland strives to make a positive impact on society and be a responsible corporate citizen.

Kaufland values its employees.

Recognizing that its success is tied to its employees, Kaufland places great importance on creating a positive work environment. It offers training and development opportunities, competitive compensation, and a focus on work-life balance.


In conclusion, Kaufland is a popular company that has made a significant impact in the retail industry. With its wide range of products, affordable prices, and convenient locations, it has successfully attracted a large customer base. Kaufland’s commitment to quality, sustainability, and customer satisfaction has helped it become a dominant player in the market.As the company continues to expand its presence globally, it is poised to become even more successful in the future. With its emphasis on innovation and customer-centric approach, Kaufland is likely to remain a top choice for shoppers around the world. Whether you’re looking for groceries, household items, or electronics, Kaufland is a brand you can trust.


1. What is Kaufland?

Kaufland is a multinational supermarket chain that offers a wide range of products, including groceries, household items, and electronics.

2. Where can I find Kaufland stores?

Kaufland has stores in several countries, including Germany, Czech Republic, Slovakia, Poland, Romania, Bulgaria, Croatia, and Australia.

3. What makes Kaufland different from other supermarkets?

Kaufland stands out for its extensive selection of products, competitive prices, and customer-focused approach. It also emphasizes sustainability and offers various organic and eco-friendly options.

4. Can I shop online at Kaufland?

Yes, Kaufland offers online shopping in some locations. Customers can conveniently order their groceries and have them delivered to their doorstep.

5. Does Kaufland have any loyalty programs or discounts?

Kaufland offers various loyalty programs and discounts, such as customer cards and weekly promotions. These allow customers to save money and earn rewards while shopping at Kaufland.

6. Are Kaufland products of good quality?

Yes, Kaufland is known for its commitment to quality. The company ensures that its products meet high standards and offers a satisfaction guarantee to its customers.

7. What are some of the sustainable initiatives of Kaufland?

Kaufland is committed to sustainability and has implemented various initiatives, such as reducing food waste, promoting responsible sourcing, and offering eco-friendly products.

8. Can I find international brands at Kaufland?

Yes, Kaufland offers a wide selection of international brands alongside its own private label products. Customers can easily find their favorite brands at Kaufland stores.

9. Does Kaufland have a customer support service?

Yes, Kaufland has a dedicated customer support service that can assist customers with their queries, concerns, and feedback.

10. Is Kaufland a socially responsible company?

Yes, Kaufland is committed to corporate social responsibility and actively participates in various philanthropic and community-based initiatives.

11. Can I find organic and eco-friendly products at Kaufland?

Yes, Kaufland offers a wide range of organic and eco-friendly products to cater to the needs of environmentally conscious shoppers.