Eula Cyrus

Written by Eula Cyrus

Modified & Updated: 29 May 2024

Sherman Smith

Reviewed by Sherman Smith


Naver is a leading search engine in South Korea, often dubbed as the "Google of South Korea." It offers a wide range of services, including search, news, maps, and a popular web portal. Naver's influence extends beyond search, as it provides a diverse array of online platforms and services, making it an integral part of the digital landscape in South Korea. This article will delve into 17 intriguing facts about Naver, shedding light on its history, impact, and unique features. Whether you're a digital enthusiast, a business owner, or simply curious about global tech giants, these facts will offer a captivating glimpse into the world of Naver. So, let's embark on a journey to uncover the fascinating facets of Naver, from its humble beginnings to its current status as a powerhouse in the digital realm.

Key Takeaways:

  • Naver, the “Google of South Korea,” started in 1999 and offers diverse services like Naver Blog and Naver Webtoon. It aims to connect people and make information accessible, shaping the digital landscape with innovation.
  • Naver, the first web portal in South Korea, has a cute green mascot named “Morny” and a cool AI assistant called Clova. It’s all about connecting people, fostering partnerships, and shaping the digital world!
Table of Contents

Naver was founded in 1999.

Naver, the widely acclaimed South Korean online platform, was established in 1999, marking the beginning of its remarkable journey in the digital realm.

It was launched as the first web portal in South Korea.

Naver made history by being the pioneering web portal in South Korea, revolutionizing the country's internet landscape and setting a new standard for online services.

Naver's headquarters is located in Seongnam, South Korea.

Situated in Seongnam, South Korea, Naver's headquarters serves as the central hub for its innovative endeavors and strategic operations.

The company's founder is Lee Hae Jin.

Lee Hae Jin, an influential figure in South Korea's tech industry, is the visionary founder behind Naver's inception and evolution.

Naver operates the largest search engine in South Korea.

Naver's search engine stands as the dominant force in South Korea, catering to the diverse informational needs of users across the nation.

It offers various services, including Naver Blog, Naver Cafe, and Naver Maps.

Naver extends a wide array of services, such as Naver Blog, Naver Cafe, and Naver Maps, enriching the online experience for its users.

Naver launched its webcomic platform, Naver Webtoon, in 2004.

In 2004, Naver introduced Naver Webtoon, a groundbreaking webcomic platform that has since captivated global audiences with its captivating content.

The company's corporate mission is to connect people and make information accessible.

Naver's overarching mission is to foster connections among individuals while ensuring the accessibility of valuable information, reflecting its commitment to societal enrichment.

Naver is renowned for its innovative search algorithm and knowledge database.

The company's pioneering search algorithm and comprehensive knowledge database have solidified Naver's position as a trailblazer in the digital information domain.

It is listed on the KOSDAQ stock exchange.

Naver is publicly listed on the KOSDAQ stock exchange, underscoring its financial transparency and commitment to shareholder value.

Naver's mascot is a green, bean-shaped character named "Morny."

The endearing green mascot, "Morny," symbolizes Naver's friendly and approachable brand identity, resonating with users of all ages.

The company has expanded its presence globally.

Naver has expanded its influence beyond South Korea, establishing a global footprint and fostering cross-cultural interactions through its diverse digital offerings.

Naver's AI assistant, Clova, provides personalized services to users.

Clova, Naver's advanced AI assistant, delivers tailored services to users, showcasing the company's commitment to leveraging cutting-edge technology for user satisfaction.

The Naver Whale browser offers a seamless browsing experience.

Naver's innovative Whale browser delivers a seamless and intuitive browsing experience, emphasizing the company's dedication to enhancing user convenience.

Naver has a strong focus on corporate social responsibility.

Naver prioritizes corporate social responsibility, actively engaging in initiatives that contribute to environmental sustainability and societal well-being.

The company has fostered strategic partnerships with global tech leaders.

Naver has forged strategic partnerships with prominent global tech leaders, fostering collaborative endeavors that drive technological advancement and innovation.

Naver continues to evolve and shape the digital landscape.

As a trailblazer in the digital realm, Naver remains steadfast in its pursuit of evolution, continually shaping and enriching the digital landscape with its innovative solutions and services.

Naver, often referred to as the "Google of South Korea," has solidified its position as a pioneering force in the digital realm, consistently delivering cutting-edge solutions and services that resonate with users worldwide. Founded in 1999 as the first web portal in South Korea, Naver has continuously evolved, offering a diverse array of services, including Naver Blog, Naver Cafe, and Naver Maps. The company's commitment to innovation is exemplified through the launch of Naver Webtoon, a renowned webcomic platform that has garnered global acclaim. Naver's corporate mission centers on connecting people and facilitating information accessibility, underpinning its unwavering dedication to societal enrichment. With its advanced search algorithm, expansive knowledge database, and AI assistant, Clova, Naver remains at the forefront of technological innovation, catering to the dynamic needs of its extensive user base. Embracing corporate social responsibility and fostering strategic partnerships, Naver continues to shape the digital landscape, cementing its status as a global tech powerhouse.


Naver, South Korea's leading search engine, has revolutionized the digital landscape with its innovative features and user-centric approach. From its inception in 1999 to its current status as a multifaceted platform offering diverse services, Naver has continually evolved to meet the dynamic needs of its users. By integrating cutting-edge technologies and prioritizing localized content, Naver has carved a niche for itself in the competitive global market. As Naver continues to expand its influence and diversify its offerings, it remains a pivotal player in shaping the digital experience for millions of users worldwide.


What makes Naver unique?
Naver's unique features, such as its Knowledge iN service, which provides user-generated content, and its localized search capabilities, set it apart from other search engines.

How does Naver impact the digital landscape in South Korea?
Naver's influence in South Korea is profound, as it not only serves as a search engine but also offers a wide range of services, including news, shopping, and entertainment, shaping the digital experience for millions in the country.

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