30 Facts About Triple M

Triple M: Australia's Iconic Radio Network

Triple M has been a staple in Australian radio for decades. Known for its diverse programming, it has something for everyone. Let's explore some fascinating facts about this beloved network.

Ownership and Network Structure

Triple M's ownership and structure have played a significant role in its success.

1. Triple M is owned and operated by Southern Cross Austereo (SCA), a leading media company in Australia. This partnership has been instrumental in shaping the network's content and reach.
2. As of December 2020, the Triple M network consists of 40 AM and FM radio stations across Australia. These stations are strategically located to cater to diverse audiences, ensuring widespread coverage.

Flagship Stations and Sports Coverage

Triple M's flagship stations and sports coverage have made it a household name.

3. Some of the flagship stations include Triple M 104.7 Adelaide and Triple M 783 Albany. These stations serve as the backbone of the network, providing high-quality programming to listeners.
4. Triple M has been a significant broadcaster of the Australian Football League (AFL) since 1997. The network secured broadcasting rights for AFL games and has since expanded its coverage to various regions, including Melbourne, Adelaide, Perth, Brisbane, and Sydney.

Commentators, Experts, and Unique Coverage

Triple M's team of commentators and experts adds depth to its sports coverage.

5. The AFL commentary team includes notable figures such as James Brayshaw, Brian Taylor, and Luke Darcy. Their insights and expertise make the broadcasts engaging and informative.
6. The AFL experts panel comprises Jason Dunstall, Nathan Brown, and Dale Thomas. These experts provide in-depth analysis and commentary, enhancing the listening experience.
7. The boundary umpires include Nat Yoannidis, Michael Roberts, and Jay Clark. Their role is crucial in providing real-time updates and insights during games.
8. The network also features journalists like Damian Barrett, Chief correspondent at AFL Media. Their reporting adds credibility and depth to the coverage.
9. Triple M is the only commercial FM broadcaster of the AFL in Melbourne, Adelaide, Perth, Brisbane, and Sydney. The network provides a unique blend of sports commentary with a touch of comedy, making it stand out from other radio stations.

Theme Songs and Music Specials

Music is a big part of Triple M's identity, with special programs and theme songs adding to its charm.

10. The TISM song ‘Shut Up the Footy’s on the Radio’ is the radio station's theme song. It is often heard throughout the broadcast before and after ad breaks in games.
11. Triple M often pays tribute to iconic musicians through special programs. For instance, in 2024, the network celebrated Kurt Cobain's 50th birthday with a massive special on Generation 90s.
12. The tribute included 50 lesser-known facts about Kurt Cobain. This special highlighted various aspects of Cobain's life, from his early days to his rise to fame with Nirvana.

Interactive Initiatives and Rebranding Efforts

Triple M has always been keen on engaging its audience through interactive initiatives and rebranding efforts.

13. Triple M hosts the GOAT Countdown, a series where the network uncovers the Greatest Year of All Time in music history. The countdown features diverse years that have left a lasting impact on music's ever-evolving landscape.
14. In mid-2006, Triple M introduced an interactive survey encouraging listeners to have a say in the music they play through the Triple M Music Jury. This initiative allowed listeners to influence the station's playlist, making it more engaging and interactive.
15. In December 2008, Triple M Sydney underwent a significant rebranding effort. The station moved away from its traditional "working class" demographic to target a younger audience.

Breakfast and Drive Programs

Triple M's breakfast and drive programs have evolved over the years to keep up with listener preferences.

16. Over the years, Triple M has had various breakfast programs. The Cage emerged in 2006, followed by The Shebang in 2007.
17. The Shebang was eventually axed in 2008 due to low ratings. The network then introduced The All New Triple M with a new breakfast team featuring Ugly Phil and Sami Lukis.
18. The drive programs have also seen significant changes. The Shebang was replaced by Roy & HG on Mondays and Fridays, while Byron Cooke hosted Live Line from Tuesday to Thursday.

Night Shows and Digital Radio

Night shows and digital radio have also been a significant part of Triple M's offerings.

19. Night shows have also been a staple of Triple M's programming. Paul Murray's night show returned in 2007 with a co-host Rachel Corbett, focusing on recent music with a youth slant.
20. In May 2009, Phil O'Neil and Sami Lukis were axed from the breakfast slot just over six months after starting. Paul Murray and Rachel Corbett took over the Tuesday-Thursday drivetime slot from 8 September 2009.
21. Triple M has also adapted to digital radio trends. The station is available on various digital platforms, ensuring that listeners can access its content seamlessly across different devices.

Performance and Playlist

Triple M's performance in Perth and its diverse playlist have contributed to its popularity.

22. In 2021, Triple M Perth (92.9 FM) saw significant growth in its first six months on air. The station became the third-highest listened-to FM station in Perth.
23. Tim Arnold, Content Director for 92.9 Triple M Perth, expressed excitement over the station's performance. The station's ability to breathe Perth culture through its content has been a major factor in its success.
24. Triple M features a diverse range of artists, including Nickelback, Powderfinger, and Kevin Rudolf. The station's playlist is designed to appeal to a broad audience, ensuring that there is something for everyone.

Special Formats and Slogans

Triple M's special formats and slogans have helped it stay relevant and engaging.

25. In October 2008, Triple M temporarily changed its format to Awesome '80s. This format was part of the station's rebranding efforts to attract a new audience.
26. The station's slogan has undergone changes over the years. In November 2009, it changed to "Sydney's Best Rock," reflecting the network's focus on rock music and its appeal to a younger demographic.

Anniversary Celebrations and Cultural Impact

Triple M's anniversary celebrations and cultural impact highlight its significance in Australian media.

27. In August 2010, Triple M celebrated its 30th anniversary by asking Slash to remake the Dr Dan Theme to a 2010 format. This event highlighted the network's commitment to evolving with the times while maintaining its legacy.
28. Triple M has consistently engaged with its listeners through interactive surveys. The Triple M Music Jury initiative allows listeners to influence the music played on the station, fostering a sense of community and participation among listeners.
29. Triple M has had a significant cultural impact on Australian society. From its sports commentary to its music specials, the network has become an integral part of many Australians' daily lives.
30. Its ability to adapt and innovate has ensured its continued relevance in the ever-changing media landscape.

Triple M: A Cultural Staple in Australia

Triple M isn't just a radio network; it's a significant part of Australian culture. From its extensive AFL and NRL coverage to its engaging music specials and interactive listener surveys, Triple M has something for everyone. The network's ability to adapt, like its rebranding efforts and digital radio presence, shows its commitment to staying relevant. With a diverse playlist featuring artists like AC/DC and Cold Chisel, Triple M appeals to a broad audience. Its unique blend of sports commentary, music, and entertainment makes it a standout in the radio landscape. Whether you're tuning in for the latest AFL game or enjoying a special tribute to Kurt Cobain, Triple M delivers quality content that resonates with listeners. This iconic network continues to evolve, ensuring it remains a beloved part of Australian media for years to come.