
Who is Joe Wicks? Joe Wicks, also known as The Body Coach, is a British fitness coach, television presenter, social media personality, and author. Born on September 21, 1985, in Surrey, England, Wicks has transformed the fitness landscape with his engaging approach to health and wellness. From humble beginnings as a personal trainer, he skyrocketed to fame through his 15-second recipe videos on social media. His High Intensity Interval Training (HIIT) workouts and best-selling "Lean in 15" cookbooks have inspired millions. During the COVID-19 pandemic, his "PE with Joe" sessions kept children active worldwide, earning him an MBE and a Guinness World Record.
Key Takeaways:
- Joe Wicks, also known as The Body Coach, started his fitness journey in Surrey, England. He studied Sports Science and became a personal trainer before gaining fame through social media and his unique fitness method.
- Through his bestselling cookbooks, live fitness sessions, and philanthropic efforts, Joe Wicks has made a significant impact on public health. His dedication to fitness and helping others has inspired millions worldwide.
Early Life and Education
Joe Wicks, known as The Body Coach, has an inspiring journey that began in Surrey, England. His early life and education laid the foundation for his future success.
- 01Joe Wicks was born on September 21, 1985, in Surrey, England.
- 02He developed a passion for fitness at a young age.
- 03Wicks studied Sports Science at St Mary’s University in Twickenham.
Career Beginnings
Before becoming a household name, Joe had humble beginnings. His early career choices reflect his dedication to fitness and helping others.
- 04After completing his degree, Wicks worked as a teaching assistant.
- 05Realizing it wasn't his ideal job, he transitioned to being a personal trainer for five years.
- 06His career took off when he started posting 15-second recipe videos on social media.
Social Media Rise
Joe's innovative use of social media catapulted him to fame. His engaging content quickly gained a massive following.
- 07Wicks' 15-second recipe videos helped grow his brand significantly.
- 08He became one of the most followed fitness accounts on Instagram and YouTube.
- 09His YouTube channel, 'The Body Coach TV,' began in 2014 and now has over 2.7 million subscribers.
Fitness Method
Joe Wicks is renowned for his unique approach to fitness, which has helped millions achieve their health goals.
- 10Wicks is known for his High Intensity Interval Training (HIIT) workouts.
- 11This method involves short bursts of intense exercise followed by brief periods of rest.
Best-Selling Cookbooks
Joe's cookbooks have become best-sellers, offering quick and healthy recipes that align with his fitness philosophy.
- 12In 2015, Wicks published his first cookbook, "Lean in 15: 15-minute meals," selling over 900,000 copies.
- 13He released two more books in the Lean in 15 series: "The Shift Plan" and "The Shape Plan," both in 2016.
PE with Joe
During the COVID-19 pandemic, Joe launched an initiative that brought fitness into homes worldwide, especially for children.
- 14"PE with Joe" was a series of live fitness sessions aimed at helping children stay active.
- 15This initiative was viewed by over a million users worldwide.
- 16For "PE with Joe," Wicks achieved a Guinness World Record for the most viewers for a fitness workout live stream on YouTube, with over 950,000 viewers on March 24, 2020.
Recognition and Awards
Joe's contributions to fitness and public health have earned him numerous accolades.
- 17In October 2020, Joe Wicks was awarded an MBE (Member of the Order of the British Empire).
- 18He completed a 24-hour workout challenge in November 2020, raising over £2 million for Children in Need.
- 19Wicks was awarded a Gold Blue Peter Badge by Blue Peter for his charity efforts.
Philanthropy and Charity Work
Joe's commitment to giving back is evident through his various philanthropic efforts.
- 20In June 2021, he became the patron of The Amber Foundation, a youth homeless charity.
- 21He frequently donates fitness equipment to schools and community centers.
Television and Media Presence
Joe's media presence extends beyond social media, with appearances on television and other platforms.
- 22Wicks appeared on Channel 4 as a contestant on "The Bank Job" in 2012.
- 23He later presented his own show, "Joe Wicks: The Body Coach," which aired in 2016.
Expanding the Brand
Joe's brand has grown significantly, encompassing various products and services.
- 24In 2018, Wicks launched a range of kitchenware products.
- 25His empire employs over 40 members of staff and continues to grow.
Impact on Public Health
Joe's efforts have had a significant impact on public health, especially during the pandemic.
- 26Through his daily live workouts, Wicks raised over £550,000 for the NHS.
- 27In July 2024, he was awarded an honorary degree by Loughborough University for his work championing health and wellbeing.
Family and Community Involvement
Joe often involves his family in his fitness routines, creating a sense of community around his brand.
- 28Wicks' family often participates in his fitness routines, making exercise fun and inclusive.
- 29His "PE with Joe" sessions had a significant impact on children's health during the pandemic.
Legacy in the Fitness Industry
Joe Wicks has left an indelible mark on the fitness industry, inspiring millions to lead healthier lives.
- 30Known to millions as 'The Body Coach,' Joe Wicks is the bestselling author of ten cookbooks. His chart-topping first book is the second highest-selling cookbook of all time.
Joe Wicks: A Fitness Phenomenon
Joe Wicks has transformed the fitness landscape with his dynamic approach. From humble beginnings in Surrey to becoming a global fitness icon, his journey is nothing short of inspiring. His Lean in 15 cookbooks, HIIT workouts, and PE with Joe sessions have made fitness accessible and fun for millions. During the pandemic, his live workouts kept kids and adults active, earning him an MBE and a Guinness World Record. Beyond fitness, Joe's charity work and dedication to public health have left a lasting impact. His honorary degree from Loughborough University and his multi-million pound business underscore his influence. Joe Wicks isn't just a fitness coach; he's a force for positive change, inspiring healthier lifestyles worldwide. Whether through his cookbooks, YouTube channel, or live sessions, Joe continues to motivate and uplift, proving that fitness can be both effective and enjoyable.
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