50 Facts About ASUS Global

The Origins of ASUS

ASUS has a rich history that dates back to the late 1980s. Let's explore how this tech giant came to be.

1. Establishment: ASUS was founded in 1989 by a group of ambitious engineers who shared a dream of creating a "small and beautiful company" in a coffee shop in Taipei.
2. Headquarters: The company is headquartered in Taipei, Taiwan, and operates globally with a significant presence in North America, Europe, and Asia.
3. Global Presence: ASUS has customer service centers in China, Netherlands, United States, Czech Republic, Australia, and Japan.

Diverse Product Portfolio

ASUS offers a wide range of products that cater to various tech needs. Here’s a look at their extensive lineup.

4. Product Portfolio: ASUS designs and manufactures a broad portfolio of products including motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones.
5. Market Position: ASUS is the world’s No. 1 motherboard brand and a top-three consumer notebook vendor.
6. Innovation: The company is dedicated to creating products for today’s and tomorrow’s smart life, focusing on innovation and quality.

Milestones and Achievements

ASUS has achieved numerous milestones that have cemented its place in the tech industry.

7. Eee PC Revolution: In 2007, ASUS revolutionized the PC industry with the Eee PC™, a new form factor that captured the imagination of people worldwide and became a global top-seller.
8. Awards and Recognition: ASUS has won numerous awards and recognitions, including being named one of Fortune magazine's World's Most Admired Companies in 2015 and 2016.
9. Brand Value: Interbrand has ranked ASUS Taiwan’s most valuable international brand for the past four years.
10. Revenue: In 2016, ASUS earned approximately US$13.3 billion in revenue.
11. Employee Base: The company has more than 17,000 employees worldwide, including a world-class R&D team.

Commitment to Innovation

ASUS is not just about making products; it's about pushing the boundaries of technology.

12. Research and Development: ASUS continues to invest in its world-class Research and Development to provide leading-edge innovations to people and businesses.
13. Quality Management: The company focuses on quality management processes to ensure customers receive the highest quality solutions cost-effectively.
14. Long-term Relationships: ASUS believes in growing with its partners at all levels, maintaining strong relationships with key stakeholders.
15. Corporate Mission: The company’s mission is to provide innovative IT solutions that empower people and businesses to reach their full potential.

Product Lines and Innovations

ASUS has introduced several groundbreaking products over the years.

16. Product Lines: ASUS has over 16 product lines, including industry-redefining Eee and Transformer products, desktop barebone systems, servers, notebooks, handhelds, network devices, broadband communications, LCD monitors, TVs, wireless applications, and CPT (chassis, power supply and thermal) products.
17. Digital Home, Office, Person: Inspired by the diverse needs of consumers in all areas and phases of life, ASUS delivers truly innovative solutions that inspire consumers to reach for greater heights of productivity and fun.
18. World's Firsts: ASUS has claimed many world's firsts, such as the introduction of the groundbreaking Eee PC™, the use of renewable materials like leather and bamboo in notebooks, and the incorporation of its proprietary power-saving Super Hybrid Engine technology into its notebooks and motherboards.
19. Environmental Initiatives: In 2005, ASUS launched the first-ever environmentally friendly motherboard developed in Taiwan.
20. Organizational Shifts: In 2006, Chairman Jonney Shih led an initiative to split the company into three distinct businesses to focus on different product lines and component supply.

Market Leadership

ASUS has established itself as a leader in the tech market through strategic moves and innovative products.

21. Market Share: By 2006, ASUS had captured more than 33 percent of the global motherboard market, elevating it to the undisputed No. 1 motherboard brand in the world.
22. ASUS Royal Club: In 2001, the ASUS Royal Club association was established to provide 24/7 technology support and customer service.
23. Innovative Products: The company has launched several innovative products over the years, including the world’s first PDA to support the Intel 400MHz PXA250 CPU (ASUS MyPal A600A) in 2002 and the first ASUS 3G flip phone (J100) in 2003.
24. TV-Tuner Notebook: In 2004, ASUS launched the world’s first notebook with a built-in TV-tuner and multimedia software (ASUS W1).
25. RAID Motherboard: The same year, ASUS introduced the three-RAID, dual-LAN motherboard (ASUS P5AD2).
26. Multi-GPU Motherboard: In 2004, ASUS launched the first multi-GPU (NVIDIA SLI) motherboard (ASUS A8N-SLI Deluxe).

Gaming and AI Innovations

ASUS has made significant strides in gaming and AI technologies.

27. ROG Brand: The Republic of Gamers (ROG) brand became the No. 1 gaming brand and an influential leader in the global gaming community, contributing to esports development, sponsoring professional teams, hosting tournaments, and donating gaming gear to schools and organizations.
28. Project Precog: In 2018, ASUS unveiled Project Precog, the world’s first convertible dual-screen notebook equipped with AI features.
29. ROG Phone: The same year, ASUS introduced the first ROG gaming smartphone – ROG Phone – at Computex 2018.
30. AI and Machine Learning: The emergence of artificial intelligence (AI) and machine learning technologies has inspired a new wave of innovation at ASUS, enabling evolved user experiences.

Corporate Social Responsibility

ASUS is committed to making a positive impact on society and the environment.

31. Corporate Social Responsibility: ASUS is committed to corporate social responsibility, helping to bridge the digital divide in communities around the world and leading sustainable technology efforts.
32. ASUS Foundation: The ASUS Foundation supports various charitable initiatives and educational programs, contributing to the betterment of society.
33. Leadership: The company is led by visionary leaders who guide and inspire its global business, including Chairman Jonney Shih and President of ASUS Group Jonathan Tsang.
34. DNA of Innovation: ASUS DNA is rooted in innovation, passion for technology, and a commitment to quality, driving the company to deliver incredible experiences that enhance people's lives.

Global Impact and Future Vision

ASUS continues to shape the future of technology with its innovative products and forward-thinking vision.

35. Global Impact: ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere.
36. Digital Life: The company strives to create an effortless and joyful digital life for everyone, always in search of incredible ideas and experiences.
37. Customer Focus: ASUS is dedicated to understanding the diverse needs of consumers in all areas and phases of life, delivering truly innovative solutions that inspire consumers to reach for greater heights of productivity and fun.
38. Market Focus: To succeed in the ultra-competitive IT industry, ASUS focuses on speed-to-market, cost, and service, striving to master the "ASUS Way of Total Quality Management" to fulfill the ”Persistent Perfection” promise of the brand.
39. Global Reach: With a global staff of more than 11,000 and a world-class R&D team of 3,000 engineers, ASUS operates on a global scale, catering to diverse markets and customer needs.
40. Product Design: The company designs and manufactures products that perfectly meet the needs of today's digital home, office, and person, ensuring that every product line is a reflection of its commitment to innovation and quality.

Technological Advancements and Sustainability

ASUS is at the forefront of technological advancements and sustainability efforts.

41. Technological Advancements: ASUS has pioneered many new innovations, trends, and technologies that have had a genuine impact on its customers' lives and the Earth at large, garnering mindshare as well as market share.
42. Sustainability Efforts: The company has made significant strides in sustainability, launching environmentally friendly products and initiatives aimed at reducing its ecological footprint.
43. Community Engagement: Through its corporate social responsibility initiatives, ASUS engages with communities worldwide, supporting education, healthcare, and other social causes.
44. Educational Programs: The ASUS Foundation supports various educational programs aimed at bridging the digital divide and promoting digital literacy among underprivileged communities.
45. Charitable Initiatives: The company participates in numerous charitable initiatives, donating resources and expertise to organizations working towards social welfare and environmental conservation.

Awards and Customer Satisfaction

ASUS has received numerous accolades and prioritizes customer satisfaction.

46. Global Awards: ASUS has received numerous international awards for its innovative products and contributions to the technology industry, solidifying its position as a global leader.
47. Market Leadership: The company's commitment to quality and innovation has led to its recognition as one of the world’s leading technology brands, with a strong market presence in both consumer and enterprise segments.
48. Customer Satisfaction: ASUS prioritizes customer satisfaction, ensuring that every product meets the highest standards of quality and performance, thereby building long-term relationships with its customers.
49. Innovative Solutions: By leveraging its intimate understanding of the requirements of today's digital home, digital office, and digital person, ASUS has developed innovative solutions that simplify customers’ lives and enable them to realize their full potential.
50. Future Vision: Looking ahead, ASUS continues to pioneer new technologies, including virtual and augmented reality, IoT devices, and robotics, aiming to create an effortless and joyful digital life for everyone in the future.

ASUS: A Tech Giant Shaping the Future

ASUS has come a long way since its humble beginnings in a Taipei coffee shop. With a diverse product portfolio, including motherboards, graphics cards, laptops, and smartphones, ASUS has cemented its place as a leader in the tech industry. The company's commitment to innovation, quality, and sustainability has earned it numerous awards and a loyal customer base. From pioneering the Eee PC to launching the ROG gaming brand, ASUS continues to push boundaries and set new standards. Their focus on research and development, along with strong corporate social responsibility initiatives, showcases their dedication to making a positive impact. With a vision for the future that includes AI, IoT, and VR technologies, ASUS is poised to remain at the forefront of technological advancements. This tech giant is not just shaping the future; it's creating it.