17 Facts About Kevel

Early Days

Kevel’s early days set the foundation for its growth and success in the digital advertising industry.

1. Founded in 2010 – Kevel was established in 2010 by James Avery, with a vision to revolutionize the digital advertising space.
2. Original Name – Initially, the company was called Adzerk, focusing primarily on building a better ad server.
3. First Product Launch – The first product launched was a real-time ad server designed for developers to create custom ad experiences.

Growth and Development

During this period, Kevel experienced significant growth and expanded its range of services to meet market demands.

4. Early Success – By 2012, Kevel had secured several high-profile clients, including Reddit and Imgur, marking the beginning of its growth trajectory.
5. Expansion of Services – In 2014, the company expanded its services to include APIs for building custom ad platforms, broadening its appeal to a wider range of customers.
6. Initial Funding – In 2015, Kevel raised its first round of funding, which enabled it to accelerate product development and expand its team.

Technological Advancements

Kevel introduced several technological advancements that solidified its position as a leader in the ad tech industry.

7. API Platform Launch – In 2016, Kevel launched its comprehensive API platform, which allowed developers to build, manage, and scale their ad products effortlessly.
8. New Partnerships – The company formed strategic partnerships with key industry players, enhancing its market presence and technological capabilities.
9. Introduction of SDKs – In 2017, Kevel introduced software development kits (SDKs) for various platforms, making it easier for developers to integrate their ad solutions.

Rebranding and Expansion

This phase marked significant changes and expansion for Kevel, including a rebranding and increased global presence.

10. Rebranding to Kevel – In 2020, the company rebranded from Adzerk to Kevel, reflecting its evolved mission and expanded service offerings beyond ad serving.
11. Series B Funding – Later in 2020, Kevel secured a Series B funding round, led by Fulcrum Equity Partners, to further fuel its growth and innovation.
12. Global Expansion – With the new funding, Kevel expanded its operations globally, establishing a stronger presence in key international markets.

Recent Milestones

Kevel achieved several notable milestones recently, showcasing its continued innovation and commitment to excellence.

13. Product Innovation – In 2021, Kevel launched several innovative products, including features for privacy-compliant ad serving and enhanced targeting capabilities.
14. Sustainability Initiatives – The company initiated sustainability programs aimed at reducing the carbon footprint of digital advertising.
15. Recognition and Awards – Kevel received numerous industry awards and recognitions for its contributions to the ad tech space and its innovative solutions.

Current Status and Future Plans

Kevel’s current focus is on growth and innovation, with a strong team and ambitious future plans.

16. Team Growth – As of 2023, Kevel has grown to over 100 employees, bringing together top talent from across the industry.
17. Future Vision – Kevel continues to focus on innovation, with plans to expand its product offerings and explore new markets, ensuring it remains at the forefront of the digital advertising industry.

Conclusion

Kevel’s evolution from a small startup to an industry leader in ad tech showcases its commitment to innovation and strategic growth. With a strong foundation and a talented team, Kevel continues to drive advancements in digital advertising. As it looks to the future, Kevel aims to expand its product offerings and explore new markets, ensuring it remains at the forefront of the industry. The company’s journey is a testament to its resilience and vision for transforming the ad tech landscape.