Ashely Shine

Written by Ashely Shine

Published: 30 Jun 2025

15-facts-about-the-better-business-bureau-bbb
Source: Trustsignals.com

Ever wondered what the Better Business Bureau (BBB) is all about? Founded in 1912, the BBB aims to foster trust between businesses and consumers. It’s not a government agency but a nonprofit organization. The BBB evaluates businesses based on a set of ethical standards and provides ratings from A+ to F. These ratings help consumers make informed decisions. They also handle complaints, offering mediation and arbitration services. With over 100 local BBB offices across North America, they cover a wide range of industries. Curious about how the BBB can benefit you? Let’s dive into 15 intriguing facts about this influential organization.

Table of Contents

What is the Better Business Bureau (BBB)?

The Better Business Bureau (BBB) is a nonprofit organization focused on advancing marketplace trust. Founded in 1912, it aims to foster honest and responsive relationships between businesses and consumers. Here are some intriguing facts about the BBB.

  1. The BBB's Mission: The BBB's mission is to promote trust in the marketplace. They achieve this by setting standards for ethical business behavior, monitoring compliance, and helping consumers identify trustworthy businesses.

  2. Accreditation: Businesses can become BBB accredited by meeting specific standards. Accreditation isn't mandatory but signals a commitment to ethical practices and customer satisfaction.

  3. BBB Ratings: The BBB assigns ratings to businesses from A+ to F. These ratings reflect the BBB's opinion of how the business is likely to interact with customers based on various factors, including complaint history.

How the BBB Helps Consumers

The BBB provides several services to help consumers make informed decisions. These services range from business reviews to dispute resolution.

  1. Business Reviews: The BBB offers free business reviews that include a company's rating, complaint history, and customer reviews. These reviews help consumers decide which businesses to trust.

  2. Complaint Resolution: Consumers can file complaints against businesses through the BBB. The organization acts as a mediator to resolve disputes, aiming for a fair outcome for both parties.

  3. Scam Tracker: The BBB Scam Tracker is an online tool that allows consumers to report and view scams in their area. This helps raise awareness and prevent others from falling victim to similar schemes.

The BBB's Role in the Business Community

Beyond helping consumers, the BBB also plays a significant role in the business community by promoting ethical practices and providing valuable resources.

  1. Code of Business Practices: The BBB has a Code of Business Practices, also known as the BBB Standards for Trust. These standards include principles like honesty, transparency, and responsiveness.

  2. Educational Resources: The BBB offers various educational resources for businesses, including webinars, workshops, and articles on topics like customer service, marketing, and cybersecurity.

  3. BBB Torch Awards: The BBB Torch Awards recognize businesses that exemplify ethical behavior and trustworthiness. Winning this award is a prestigious honor that highlights a company's commitment to integrity.

Interesting Historical Facts About the BBB

The BBB has a rich history that spans over a century. Here are some fascinating historical facts about the organization.

  1. Founded in 1912: The BBB was founded in 1912 in Minneapolis, Minnesota. It was created to counteract misleading advertising practices and promote honest business dealings.

  2. First BBB Office: The first BBB office was established in Minneapolis. Today, there are over 100 BBB offices across North America, each serving its local community.

  3. Early Focus on Advertising: In its early years, the BBB focused heavily on monitoring and correcting false advertising. This focus has since expanded to include all aspects of business ethics.

Modern Developments and Innovations

The BBB continues to evolve and adapt to the changing business landscape. Here are some modern developments and innovations from the BBB.

  1. Online Presence: The BBB has a robust online presence, including a comprehensive website and active social media channels. This helps them reach a broader audience and provide up-to-date information.

  2. BBB App: The BBB offers a mobile app that allows users to access business reviews, file complaints, and report scams on the go. This makes it easier for consumers to interact with the BBB.

  3. Partnerships: The BBB partners with various organizations, including government agencies and consumer advocacy groups, to further its mission of promoting trust in the marketplace. These partnerships help amplify the BBB's impact and reach.

The Better Business Bureau remains a vital resource for both consumers and businesses, continually adapting to meet the needs of a dynamic marketplace.

Final Thoughts on the Better Business Bureau

The Better Business Bureau (BBB) has been a cornerstone in promoting trust between businesses and consumers for over a century. Its accreditation process, complaint resolution services, and ratings system offer valuable resources for anyone looking to make informed decisions. While not without its critics, the BBB remains a widely recognized symbol of business integrity. Whether you're a consumer seeking reliable services or a business aiming to build credibility, the BBB provides tools and information to help you navigate the marketplace. By understanding how the BBB operates, you can better leverage its resources to your advantage. So next time you're unsure about a business, checking its BBB rating might just save you time and hassle.

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