Myrtie Crain

Written by Myrtie Crain

Published: 30 May 2025

25-investment-facts-about-google-goog-stock
Source: Money.com

Is Google (GOOG) stock a good investment? Yes, Google (GOOG) stock is considered a good investment by many experts. Google, now under the umbrella of Alphabet Inc., has consistently shown strong financial performance and innovation. With its dominance in search engines, advertising, and cloud computing, Google remains a tech giant with a diverse revenue stream. Investors appreciate its robust growth, solid balance sheet, and commitment to research and development. Additionally, Google's ventures into artificial intelligence, autonomous vehicles, and other cutting-edge technologies promise future growth. However, like any investment, it's crucial to consider market conditions, potential risks, and personal financial goals before diving in.

Table of Contents

Google's IPO and Early Days

Google's journey from a garage startup to a tech giant is nothing short of fascinating. Let's dive into some intriguing facts about its early days and initial public offering (IPO).

  1. Google went public on August 19, 2004, with an IPO price of $85 per share.
  2. The IPO raised $1.67 billion, giving Google a market capitalization of over $23 billion.
  3. Founders Larry Page and Sergey Brin initially wanted to sell shares through a Dutch auction to ensure fair pricing.
  4. Google’s stock ticker symbol is GOOG, but it also trades under GOOGL for its Class A shares.
  5. The company’s IPO prospectus included a letter from the founders, emphasizing their long-term vision over short-term profits.

Stock Performance Over the Years

Google's stock has seen impressive growth since its IPO. Here are some key milestones and performance highlights.

  1. By the end of its first trading day, Google’s stock price had surged to $100.34.
  2. In 2015, Google restructured under a new holding company called Alphabet Inc.
  3. Alphabet's market capitalization surpassed $1 trillion in January 2020.
  4. Google’s stock has split once, a 2-for-1 split in April 2014.
  5. Despite market fluctuations, Google’s stock has consistently outperformed the S&P 500.

Revenue Streams and Business Model

Google's diverse revenue streams contribute significantly to its stock value. Here’s a closer look at how Google makes money.

  1. Advertising accounts for over 80% of Google’s total revenue.
  2. Google Ads, formerly known as AdWords, is the primary advertising platform.
  3. YouTube, acquired in 2006, generates significant ad revenue and has over 2 billion monthly active users.
  4. Google Cloud, including Google Workspace, contributes to the company’s growing cloud computing revenue.
  5. The Google Play Store earns revenue through app sales, in-app purchases, and subscriptions.

Innovations and Acquisitions

Google’s commitment to innovation and strategic acquisitions has fueled its growth. Here are some notable examples.

  1. Google acquired Android Inc. in 2005, which now powers over 70% of the world’s smartphones.
  2. The company bought DoubleClick in 2008 for $3.1 billion, enhancing its online advertising capabilities.
  3. Nest Labs, acquired in 2014 for $3.2 billion, expanded Google’s presence in smart home technology.
  4. Google’s self-driving car project, Waymo, became a standalone subsidiary under Alphabet in 2016.
  5. Fitbit, acquired in 2021 for $2.1 billion, bolstered Google’s health and fitness technology portfolio.

Challenges and Controversies

Even giants face hurdles. Google has navigated various challenges and controversies over the years.

  1. Google has faced multiple antitrust investigations in the U.S. and Europe.
  2. The company has been fined billions by the European Union for anti-competitive practices.
  3. Privacy concerns have arisen over Google’s data collection and user tracking practices.
  4. Google employees have staged walkouts to protest workplace issues, including handling of sexual harassment claims.
  5. Despite these challenges, Google continues to innovate and maintain its position as a tech leader.

The Final Word on Google Stock

Google stock, known by its ticker symbol GOOG, has proven to be a powerhouse in the investment world. From its humble beginnings in a garage to becoming a trillion-dollar company, Google has consistently delivered value to its shareholders. The company's diverse revenue streams, including advertising, cloud services, and hardware, make it a robust investment choice.

Investing in Google isn't just about riding the wave of a tech giant; it's about believing in innovation and future growth. The stock's performance over the years shows resilience and adaptability, key traits for any long-term investment.

Whether you're a seasoned investor or just starting, Google stock offers a compelling case for inclusion in your portfolio. Keep an eye on market trends, but remember, Google's track record speaks volumes. Happy investing!

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