Written by Selina

Modified & Updated: 30 May 2024

Sherman Smith

Reviewed by Sherman Smith

matt diggity

Matt Diggity is a name that resonates in the world of Search Engine Optimization (SEO). A full-blown SEO specialist, Matt has carved a niche for himself in the digital marketing landscape. His journey from being an electrical engineer to becoming a successful digital nomad is nothing short of inspiring. Here are 10 facts about Matt Diggity that will give you a glimpse into his life, career, and accomplishments.


Table of Contents

Early Life and Education

Matt Diggity graduated from the University of California, San Diego (U.C.S.D) with a Master’s degree in Electrical Engineering (M.S.E.E.). His curiosity to understand how things work led him to a career in Silicon Valley, where he worked for a startup company that sold software to big players like Intel, AMD, and Qualcomm.

Transition to SEO

After experiencing burnout and depression from the high-stress corporate lifestyle, Matt decided to make a change. Inspired by the book “The Four Hour Work Week,” he started experimenting with SEO in his free time. This marked the beginning of his journey into the world of digital marketing.

Full-Time Affiliate SEO

Matt’s company was eventually acquired, providing him with the financial freedom to pursue his passion for SEO full-time. Despite a challenging first year, he persisted and was soon able to replace and then double his engineering salary.

Diggity Links

In 2012, Matt co-founded Diggity Links, a rental service that aimed to revolutionize the link industry in terms of quality, footprint elimination, and personalized customer service. Diggity Links was later acquired by Rank Club in 2018.

LeadSpring LLC

Matt partnered with two friends to form LeadSpring LLC, an affiliate SEO project. As the Director of SEO Operations, Matt focused on ranking websites and using test methodology to understand the algorithm. LeadSpring has since evolved into a successful affiliate SEO agency.

The Diggity Blog

To share his SEO knowledge and help others succeed, Matt started the Diggity Blog. Each month, he releases content that pushes the boundaries of what’s currently known in SEO, from case studies that settle old debates to showcasing newly developed backlinking strategies.

SEO Consulting and 1-on-1 Coaching

matt diggity seo
Image from Facebook

In 2015, Matt began offering 1-on-1 coaching to help others succeed in SEO. His approach to coaching is a mutual learning experience, where he and the client solve problems together, enabling the client to develop the tools to approach SEO correctly going forward.

The Search Initiative

Matt joined the board of directors of The Search Initiative, an SEO agency that has helped hundreds of clients achieve competitive rankings.

The Affiliate Lab

In 2018, Matt and his business partner at LeadSpring created The Affiliate Lab, a test-backed blueprint for ranking, monetizing, and flipping affiliate websites. The course is evergreen, meaning it’s always changing based on Matt’s ongoing tests and algorithm changes.

Authority Builders

Matt invested in and joined the team of Authority Builders, a service that makes guest posting easy and ensures that links are placed on sites that Google likes. Authority Builders has since become a market leader for providing real white hat links that move the needle.


Matt Diggity’s journey is a testament to his dedication, hard work, and passion for SEO. His transition from the corporate world to the realm of digital marketing is inspiring. As he continues to share his knowledge and help others succeed in SEO, there’s no doubt that we’ll continue to hear more about this influential figure in the digital marketing world.

Frequently Asked Questions (FAQs) 

Who is Matt Diggity?

Matt Diggity is a well-known figure in the field of SEO and digital marketing. He has co-founded several successful businesses in the SEO industry, such as Diggity Links, LeadSpring LLC, and Authority Builders.

Could you explain what Diggity Links is?

Diggity Links, co-founded by Matt Diggity in 2012, was a service that aimed to transform the link industry with high-quality, footprint-free, and personalized customer service. In 2018, Rank Club acquired it.

What exactly is The Affiliate Lab?

The Affiliate Lab is an ever-evolving course created by Matt Diggity and his LeadSpring business partner in 2018. It provides a test-backed blueprint for creating, ranking, monetizing, and selling affiliate websites.

What does Authority Builders do?

Authority Builders is a service that simplifies guest posting and ensures the placement of links on sites favored by Google. Matt Diggity is an investor and team member of Authority Builders.

What educational qualifications does Matt Diggity have?

Matt Diggity holds a Master’s degree in Electrical Engineering (M.S.E.E.) from the University of California, San Diego (U.C.S.D).

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