Malina Whitworth

Malina Whitworth

Modified & Updated: 07 Sep 2023


The Alba International White Truffle Fair is a highly anticipated event that draws food enthusiasts, truffle hunters, and culinary experts from around the world. Held in the picturesque town of Alba, located in the Piedmont region of Italy, this fair celebrates the renowned delicacy – the white truffle. With its rich history and tradition, the fair has become a global sensation that showcases the best of this Earthy, aromatic tuber.

This article will delve into 8 fascinating facts about the Alba International White Truffle Fair, shedding light on its significance, attractions, and unique offerings. So, if you’re curious to learn more about this extraordinary event that celebrates the gastronomic delight of white truffles, read on!

Table of Contents

A Celebration of Exquisite Culinary Delights

The Alba International White Truffle Fair is a renowned gastronomical event that celebrates the prestigious white truffle, also known as “tartufo bianco” in Italian. This unique fair is held annually in the picturesque town of Alba, located in the Piedmont region of Italy.

Showcasing the World’s Most Expensive Ingredient

White truffles are highly sought after for their intense aroma and flavor, making them one of the most expensive ingredients in the world. The Alba International White Truffle Fair provides a platform for truffle hunters and enthusiasts to come together and indulge in the exquisite experience of tasting and purchasing these prized delicacies.

A Rich Tradition Dating Back Centuries

The fair traces its roots back to the late 1920s when it first began as a local market for truffle trade. Over the years, it has evolved into an international event that attracts visitors from all over the world.

The Truffle Market and Auction

One of the highlights of the Alba International White Truffle Fair is the truffle market, where visitors can witness the vibrant atmosphere of truffle trading. Truffle hunters proudly display their finds, and buyers have the opportunity to bid on these precious delicacies during the exciting truffle auction.

Gastronomic Delights at Every Turn

The fair offers a wide range of culinary experiences, including truffle-infused dishes prepared by renowned chefs, truffle cooking demonstrations, and exclusive tasting sessions. Visitors can indulge in the unique flavors of the white truffle while exploring the variety of truffle-based products available.

Cultural and Entertainment Programs

In addition to the gastronomic offerings, the Alba International White Truffle Fair also features a diverse program of cultural events and entertainment. Visitors can enjoy live music performances, art exhibitions, traditional folk dances, and more, creating a vibrant and festive atmosphere.

A Platform for Truffle Research and Conservation

The fair also serves as a hub for truffle research and conservation efforts. Experts and researchers gather to exchange knowledge, discuss sustainable truffle cultivation techniques, and raise awareness about the importance of preserving truffle-rich habitats.

A Delightful Destination for Food and Wine Enthusiasts

The Alba International White Truffle Fair is not only a paradise for truffle lovers but also a destination that offers a wide array of exquisite food and wine. The region is known for its exceptional wines, and visitors can indulge in wine tastings and explore the local culinary scene.


The Alba International White Truffle Fair is a magnificent celebration of one of Italy’s most prized delicacies. From its rich history and traditional rituals to the exquisite truffle dishes and vibrant atmosphere, the fair offers visitors an unforgettable experience.

With its charming location in the heart of the Langhe region and the unique opportunity to purchase and taste these rare and valuable fungi, the Alba International White Truffle Fair is a must-visit for food enthusiasts, truffle lovers, and those wishing to immerse themselves in the cultural heritage of the Piedmont region.

Whether you join a truffle hunt, indulge in a truffle tasting menu, or simply enjoy the festive ambiance, attending this fair promises to be a true feast for the senses. So, mark your calendars and prepare to embark on a gastronomic adventure like no other at the Alba International White Truffle Fair!


1. When does the Alba International White Truffle Fair take place?

The fair usually takes place during the autumn months, typically starting in October and running through November.

2. Where is the Alba International White Truffle Fair held?

The fair is held in the town of Alba, situated in the Piedmont region of northern Italy. Specifically, it is held in the historic city center.

3. How can I participate in a truffle hunt?

There are various truffle hunting experiences available during the fair. You can book a guided tour with experienced truffle hunters who will take you through the beautiful Langhe countryside in search of these hidden treasures.

4. Can I buy truffles at the fair?

Absolutely! The fair provides an excellent opportunity to purchase fresh truffles directly from local producers. You can choose from a wide selection of truffles of different sizes and varieties.

5. Are there any truffle-inspired dishes to try at the fair?

Yes, the fair is renowned for its gastronomic offerings. You can indulge in a variety of truffle-infused dishes, such as pasta, risotto, cheese, and even desserts. The fair showcases the culinary talents of local chefs who create exquisite dishes that highlight the unique flavors of white truffles.

6. Is the fair suitable for families and children?

Yes, the fair offers activities and entertainment for all ages. Children can enjoy face painting, live performances, and interactive experiences, making it a fun and family-friendly event.

7. Are there any other attractions to visit in Alba?

Apart from the truffle fair, Alba is known for its beautiful architecture, historic sites, and charming streets. You can explore attractions such as the Cathedral of San Lorenzo, the Civic Tower, and the Alba Archeological Museum.

8. How do I reach Alba?

Alba is well-connected by both public transportation and major road networks. The closest airport is Turin Airport, and from there, you can take a train or bus to Alba. If you prefer to drive, Alba is easily accessible by car from major Italian cities.