50 Facts About MSNBC

Founding and Ownership

MSNBC has a rich history that dates back to the mid-90s. Let's explore some key facts about its origins and ownership.

1. MSNBC was founded in 1996 under a strategic partnership between Microsoft and General Electric's NBC unit.
2. The network's name, MSNBC, reflects its joint ownership by Microsoft and NBC.
3. In 2005, Microsoft divested itself of MSNBC, selling its remaining stake in the cable channel to NBCUniversal.
4. Microsoft also divested its interest in msnbc.com in 2012, leading to the website's rebranding as NBCNews.com.

Headquarters and Operations

MSNBC's operations are centered in one of the most iconic locations in New York City.

5. MSNBC is headquartered in New York City, with its main studios located at 30 Rockefeller Plaza in Manhattan.
6. The network produces live broadcasts from these studios and aggregates its coverage and commentary on its website, msnbc.com.

Ratings and Viewership

Understanding MSNBC's place in the competitive world of cable news requires a look at its ratings and viewership.

7. In the fourth quarter of 2023, MSNBC was the second most-watched cable news network in the U.S., averaging 792,000 total day viewers.
8. It trailed behind Fox News, which averaged 1.212 million viewers, but led CNN, which averaged 502,000 viewers.

Programming and Shows

MSNBC offers a diverse range of programming that keeps viewers informed and engaged.

9. Some of its most popular shows include "The Rachel Maddow Show," "Morning Joe," "The Beat with Ari Melber," and "Deadline: White House."
10. The network is known for its live broadcasts, news analysis, and political commentary.

Historical Development

MSNBC's journey from its inception to its current status is filled with significant milestones.

11. MSNBC was launched on July 15, 1996, with the first show anchored by Jodi Applegate.
12. The network initially focused on rolling news coverage and interactive programming, featuring shows like "The Contributors."

Shift to Politics

A pivotal moment in MSNBC's history was its shift towards political programming.

13. In the early 2000s, MSNBC began to shift its focus towards politics.
14. The network hired opinionated hosts like Alan Keyes, Phil Donahue, Pat Buchanan, and Tucker Carlson.
15. Despite this shift, the network experienced declining ratings during this period.

Consolidation and Rebranding

MSNBC underwent significant changes in ownership and branding over the years.

16. In 2005, NBCUniversal acquired an additional 32 percent share of MSNBC from Microsoft.
17. The news website msnbc.com remained a separate joint venture between Microsoft and NBC for another seven years.
18. In 2012, NBCUniversal News Group was created under chairwoman Pat Fili-Krushel, consolidating NBC's control over its news operations.

Current Leadership

Leadership plays a crucial role in shaping the direction of any network.

19. MSNBC is part of NBCUniversal, which is a subsidiary of Comcast.
20. The CEO of Comcast, Brian L. Roberts, oversees the company's media operations, including MSNBC.

Financial Performance

MSNBC's financial health is tied to its parent company, Comcast.

21. As of September 30, 2024, Comcast's share price was $41.77, with a market capitalization of $161.36 billion.
22. The company's annual revenue was $121.11 billion, and earnings per share were $3.77.

Recent News and Developments

MSNBC continues to evolve with new programming and high-profile news stories.

23. The network picked up a celebrity-stacked docuseries titled "My Generation" in an exclusive deal.
24. MSNBC is known for its fact-checking and in-depth journalism, as seen in its coverage of the 2024 vice-presidential debate between JD Vance and Tim Walz.

Coverage of Political Events

Political events are a major focus for MSNBC.

25. The network provides extensive coverage of political events, including presidential debates and elections.
26. Anchors and commentators offer analysis and commentary on these events, helping to shape public discourse.

Impact on Public Discourse

MSNBC's influence extends beyond just reporting the news.

27. The network's shows often spark discussions and debates on various topics, from politics to social issues.
28. Its coverage and commentary have a significant impact on public discourse.

Criticisms and Controversies

Like any major news network, MSNBC has faced its share of criticisms and controversies.

29. The network has been accused of liberal or conservative bias at different times.
30. It has also been involved in controversies related to its coverage of certain events and individuals.

Notable Anchors and Hosts

MSNBC's success is partly due to its talented anchors and hosts.

31. Some of the most notable anchors and hosts include Rachel Maddow, Ari Melber, and Lawrence O'Donnell.
32. These personalities have contributed significantly to the network's reputation for in-depth analysis and commentary.

Digital Presence

In today's digital age, having a strong online presence is crucial.

33. MSNBC has a robust digital presence, with its website, msnbc.com, offering extensive coverage and commentary.
34. The network also engages with its audience through social media platforms like Twitter and Instagram.

Coverage of Social Issues

MSNBC doesn't shy away from covering important social issues.

35. The network covers a wide range of social issues, including reproductive rights, economic policies, and immigration.
36. Its coverage often includes expert analysis and personal stories from those affected by these issues.

Coverage of International Events

Global events are also a significant part of MSNBC's programming.

37. The network provides comprehensive coverage of international events, including global politics, conflicts, and economic developments.
38. Anchors and correspondents offer insights into these events, helping viewers understand their implications.

Role in Shaping Public Opinion

MSNBC's coverage can influence how people think about various issues.

39. The network's shows often feature discussions with experts, politicians, and everyday people, providing a multifaceted view of the topics at hand.
40. Its coverage and commentary can shape public opinion on various issues.

Commitment to Diversity

Diversity is a core value for MSNBC.

41. The network is committed to diversity in its programming and hiring practices.
42. It aims to reflect the diversity of the American public, ensuring that its shows and stories represent a broad range of perspectives and experiences.

Impact on Journalism

MSNBC has made significant contributions to the field of journalism.

43. The network has pushed the boundaries of what is considered acceptable in cable news.
44. Its commitment to fact-checking and in-depth reporting has raised the bar for other news organizations.

Coverage of Economic Issues

Economic issues are a staple of MSNBC's programming.

45. The network covers economic issues extensively, including the impact of policies on different demographics.
46. Its shows often feature discussions with economists and policymakers, providing insights into the economic landscape.

Role in the 2024 Election

MSNBC played a key role in covering the 2024 election.

47. The network provided extensive coverage of the presidential and vice-presidential debates.
48. Anchors and commentators analyzed the candidates' performances and policies in detail.

Coverage of Social Justice Movements

Social justice movements are a significant focus for MSNBC.

49. The network has covered movements like Black Lives Matter and the fight for LGBTQ+ rights extensively.
50. Its shows often feature personal stories and expert analysis on these issues.

MSNBC's Influence and Commitment

MSNBC has carved out a significant spot in the American media landscape. Known for its comprehensive coverage of news, politics, and social issues, the network has become a trusted source for many viewers. Its commitment to fact-checking, diversity, and community engagement sets it apart from other cable news channels. With popular shows like "The Rachel Maddow Show" and "Morning Joe," MSNBC offers a mix of live broadcasts, news analysis, and political commentary. The network's focus on accuracy and transparency ensures that viewers receive reliable information. As it continues to evolve, MSNBC remains a vital part of public discourse, shaping opinions and influencing public policy. Whether covering international events, social justice movements, or technological advancements, MSNBC's dedication to excellence in journalism keeps it at the forefront of the media industry.