Deerdre Snelling

Written by Deerdre Snelling

Modified & Updated: 20 May 2024

Sherman Smith

Reviewed by Sherman Smith


James Charles is a name that has become synonymous with beauty and makeup in the digital era. As one of the most influential personalities in the beauty industry, James Charles has captivated millions with his talent, creativity, and unique style. From breaking barriers as the first male ambassador for a major cosmetics brand to amassing a massive following on social media, James Charles has undoubtedly left an indelible mark on the world of beauty and beyond. In this article, we will delve into 46 fascinating facts about James Charles, shedding light on his journey to success, his accomplishments, and the impact he has had on the beauty community. So, sit back, relax, and prepare to be amazed by the incredible story of this talented and charismatic beauty guru.

Key Takeaways:

  • James Charles is a trailblazing beauty influencer who broke barriers as the first male CoverGirl ambassador, inspiring millions with his makeup skills and advocacy for LGBTQ+ rights.
  • With his catchphrase “Hey sisters!” and vibrant makeup looks, James Charles has become a social media sensation, empowering fans to embrace self-expression and creativity through makeup.
Table of Contents

James Charles is a well-known beauty influencer.

As one of the most prominent figures in the beauty industry, James Charles has amassed a huge following with his makeup tutorials and creative looks.

He gained fame through YouTube.

James Charles rose to prominence through his YouTube channel, where he shares his passion for makeup and beauty with millions of subscribers.

He was the first male CoverGirl ambassador.

In 2016, James Charles became the first-ever male spokesperson for CoverGirl, breaking barriers and challenging traditional beauty norms.

James Charles is known for his signature catchphrase: “Hey sisters!”

Whenever James Charles begins a video, he greets his audience with his trademark catchphrase, “Hey sisters!”, which has now become synonymous with his brand.

He has collaborated with several big-name celebrities and influencers.

James Charles has had the opportunity to collaborate with notable personalities like Kim Kardashian, Kylie Jenner, and Jeffree Star, further solidifying his status as a respected influencer in the beauty community.

James Charles is an advocate for LGBTQ+ rights.

As a member of the LGBTQ+ community himself, James Charles uses his platform to raise awareness about LGBTQ+ issues and promote inclusivity and acceptance.

He has faced some controversies throughout his career.

Like many public figures, James Charles has faced his fair share of controversies, including public feuds and controversies related to business partnerships.

James Charles is also a talented singer.

In addition to his makeup skills, James Charles has showcased his vocal abilities by releasing music covers on his channel, earning him even more admiration from his fans.

He has his own beauty line.

James Charles launched his own makeup brand, offering a range of products including eyeshadow palettes, lipsticks, and brushes, allowing fans to recreate his iconic looks.

James Charles has been involved in charitable initiatives.

He has used his platform to support charitable causes, including fundraisers for organizations such as the Trevor Project and the Make-A-Wish Foundation.

James Charles has written a book.

In 2020, he released his autobiography titled “Instant Influencer,” where he shares his journey to success and offers advice to aspiring influencers.

He is a social media sensation.

James Charles has a massive following across various social media platforms, including Instagram and Twitter, where he shares updates, tutorials, and glimpses into his personal life.

He has been featured on magazine covers.

James Charles has graced the covers of several renowned publications, showcasing his influence and impact within the beauty industry.

James Charles has his own reality show.

In 2019, he starred in the YouTube Original series “Instant Influencer,” where he mentored aspiring makeup artists and helped them navigate the beauty industry.

He constantly pushes boundaries with his makeup looks.

Known for his bold and innovative approach to makeup, James Charles constantly pushes boundaries, inspiring others to experiment and think outside the box.

James Charles has won numerous awards.

Throughout his career, he has received recognition for his contributions to the beauty industry, including awards like the Shorty Award for Best in Beauty.

He has collaborated with major beauty brands.

James Charles has partnered with renowned beauty brands like Morphe, creating makeup collaborations and inspiring new product lines.

James Charles supports emerging makeup artists.

He often uses his platform to promote and uplift aspiring makeup artists, providing opportunities for their work to be recognized and appreciated.

He has a passion for fashion.

In addition to makeup, James Charles has a keen interest in fashion and often showcases his unique sense of style through his social media posts.

James Charles is a self-taught makeup artist.

Despite not having professional training, he honed his makeup skills through practice, determination, and a genuine love for the art form.

He has a strong presence on TikTok.

James Charles successfully expanded his reach on social media by creating engaging content on TikTok, where he entertains his audience with lip syncs, dances, and comedy sketches.

James Charles is an inspiration to aspiring makeup enthusiasts.

His journey from a small-town boy with a passion for makeup to an internationally recognized influencer serves as an inspiration to countless individuals pursuing their dreams.

He has walked the runway at New York Fashion Week.

James Charles had the opportunity to strut his stuff on the runway at New York Fashion Week, showcasing his versatility and eye-catching style.

He has launched his own merchandise line.

With a dedicated fan base, James Charles has released his own line of merchandise, including clothing, accessories, and beauty-related products.

James Charles is known for his colorful and creative eyeshadow looks.

His expertise in creating stunning eyeshadow looks incorporating vibrant colors has become a signature aspect of his makeup artistry.

He has achieved tremendous success at a young age.

James Charles’s achievements and influence in the beauty industry are even more remarkable considering he accomplished them before turning 21 years old.

He encourages self-expression through makeup.

James Charles believes that makeup is a form of self-expression and encourages his followers to embrace their creativity and individuality when experimenting with different looks.

He has been featured in music videos.

James Charles has had cameo appearances in music videos for artists such as Iggy Azalea, showing his versatility and expanding his reach beyond the beauty world.

He has faced backlash for controversial statements.

There have been instances where James Charles faced criticism and backlash for controversial statements or actions, prompting conversations within the beauty community.

He has a close relationship with his fans.

James Charles values his supporters and regularly interacts with them through meet-ups, fan engagements, and responding to their comments and messages on social media.

He has a strong entrepreneurial spirit.

James Charles has shown business acumen throughout his career, seizing opportunities to expand his brand and explore new ventures within the beauty industry.

He has a YouTube Originals docu-series.

In 2021, James Charles’s docu-series “Instant Influencer” premiered on YouTube Originals, providing an in-depth look into the world of aspiring influencers.

He is known for his flawless skin.

James Charles’s skincare routine and dedication to maintaining healthy, glowing skin have been highly praised by his followers.

He has embraced the power of transformation through makeup.

Through his tutorials and transformation videos, James Charles showcases the transformative abilities of makeup and empowers others to experiment and express themselves.

He has collaborated with major beauty retailers.

James Charles has collaborated with beauty retailers like Ulta Beauty, launching exclusive collections that cater to his diverse fanbase.

He has a documentary on YouTube.

James Charles’s documentary, “The Secret World of Jeffree Star,” offers an intimate look into the lives and careers of both influencers as they navigate the beauty industry.

He has experienced immense growth on social media.

James Charles’s stellar online presence continues to expand, with millions of followers across different social media platforms who eagerly await his content.

He has a strong bond with his siblings.

James Charles shares a close relationship with his siblings and often features them in his videos, showcasing their love and supporting one another.

He has created numerous Halloween makeup tutorials.

Known for his creativity, James Charles shares the step-by-step process of creating intricate and elaborate Halloween-themed makeup looks.

He is known for his flawless base makeup.

James Charles’s expertise in achieving a flawless complexion has made him a go-to source for tips and tricks to achieve a seamless base makeup application.

He has been a guest judge on reality TV shows.

James Charles has made appearances as a guest judge on popular reality TV shows like “RuPaul’s Drag Race,” showcasing his knowledge and expertise in makeup artistry.

He is not afraid to experiment with unique makeup techniques.

James Charles constantly pushes the boundaries of makeup application, experimenting with unconventional techniques, and inspiring others to do the same.

He has a loyal fanbase.

James Charles’s fans, affectionately known as the “Sisters,” are extremely dedicated and passionately support him in all his endeavors.

He has hosted makeup masterclasses.

James Charles has shared his skills and knowledge through hosting makeup masterclasses, helping aspiring artists improve their craft and learn new techniques.

He has been recognized as a cultural influencer.

James Charles’s impact extends beyond the world of beauty, with his influence reaching wider cultural spheres and capturing the attention of diverse audiences.

He continues to inspire and empower millions worldwide.

Through his talent, passion, and authenticity, James Charles has become an influential figure, motivating and uplifting individuals around the globe.


James Charles is undoubtedly one of the most influential and controversial figures in the world of celebrities and social media. With a massive following on platforms like YouTube and Instagram, he has become a prominent figure in the beauty industry and has built a brand around his makeup artistry.

Despite facing several controversies and scandals throughout his career, James Charles has managed to bounce back and maintain a strong presence in the beauty community. His creativity, talent, and unapologetic personality have enabled him to stay relevant and continue to inspire millions of fans around the world.

It’s clear that James Charles is a force to be reckoned with, and it will be interesting to see how his career evolves in the coming years. Love him or hate him, there’s no denying his impact on the beauty industry and his ability to captivate audiences with his videos and social media presence.


Q: How did James Charles rise to fame?

A: James Charles gained popularity through his makeup tutorials on YouTube, showcasing his unique and creative skills.

Q: What controversies has James Charles been involved in?

A: James Charles has been involved in various controversies, including public feuds with other internet personalities and allegations of inappropriate behavior.

Q: How many followers does James Charles have?

A: James Charles has a massive following on social media, with millions of subscribers on YouTube and millions of followers on Instagram.

Q: Does James Charles have his own makeup line?

A: Yes, James Charles launched his own makeup palette in collaboration with Morphe, which quickly sold out and became highly sought after.

Q: How does James Charles inspire his fans?

A: James Charles inspires his fans through his innovative makeup looks, his journey of self-acceptance, and his message of inclusivity in the beauty industry.

James Charles' journey is a testament to the power of passion, creativity, and hard work in the world of beauty and influence. His story continues to captivate millions, showcasing the transformative impact of makeup artistry. Beyond the realm of YouTube, the cosmetics industry holds countless fascinating facts waiting to be discovered. From the allure of Botox to the inspiring tales of social media personalities like Heart Evangelista, there's always more to explore in the ever-evolving landscape of beauty and influence.

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