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40 Facts About XLMedia PLC

Adara Linton

Written by Adara Linton

Published: 18 Dec 2024

Expert Verified Editorial Guidelines
40-facts-about-xlmedia-plc
Source: Gamingamericas.com

What makes XLMedia PLC a standout in the digital media world? XLMedia PLC, founded in 2004, has carved a niche in the sports and gaming sectors. Headquartered in London, this company excels in creating engaging content that attracts high-value advertisers. Recently, XLMedia made headlines by selling its North America business to Sportradar AG for $20 million. This move turned XLMedia into an AIM Rule 15 Cash Shell, signaling a shift in its business strategy. Despite this transition, the company remains committed to regulated markets and responsible gaming. With a focus on premium brands and highly engaged audiences, XLMedia continues to be a key player in digital publishing.

Key Takeaways:

  • XLMedia PLC is a digital media company focused on sports and gaming, with a global reach and emphasis on responsible gaming practices. It recently sold its North America business and is transitioning into a cash shell.
  • The company creates compelling content to engage highly valued audiences, driving revenue through high-value advertising. XLMedia PLC operates significant publishing assets and maintains strong investor relations for transparency and trust.
Table of Contents
01Company Overview
02Business Operations
03Financial and Trading Information
04Content and Audience Engagement
05Communication and Investor Updates
06Regulatory Compliance and Responsible Gaming
07Audience and Revenue Model
08Publishing Assets and Global Operations
09Investor Communication and Future Outlook
10XLMedia PLC's Journey and Future

Company Overview

XLMedia PLC is a major player in the digital media world, especially in sports and gaming. Here are some key facts about the company that highlight its journey and operations.

  1. Company Name and Listing: XLMedia PLC is listed on the Alternative Investment Market (AIM) under the ticker symbol XLM.

  2. Industry Focus: The company specializes in the sports and gaming digital media sector, creating content that attracts high-value advertisers.

  3. Headquarters: XLMedia PLC is headquartered at 25 Wilton Road, London, Victoria, SW1V 1LW.

  4. Establishment Date: The UK establishment of XLMedia PLC was opened on July 1, 2020.

  5. Company Number: The company number for XLMedia PLC is FC037471.

Business Operations

XLMedia PLC has a diverse range of operations, focusing on online marketing and responsible gaming practices.

  1. Type of Business: XLMedia PLC engages in online marketing activities, focusing on regulated markets and responsible gaming practices.

  2. Recent Sale of North America Business: In April 2024, XLMedia PLC sold its North America business to Sportradar AG for $20 million.

  3. AIM Rule 15 Cash Shell: Following the sale, XLMedia PLC became an AIM Rule 15 Cash Shell, indicating no intention to make acquisitions that would constitute a reverse takeover.

  4. Continued Trading on AIM: Despite becoming a cash shell, XLMedia PLC's board decided to remain listed on AIM until final consideration payments from the disposal of its Europe and Canada assets are received.

  5. Disposal of Europe and Canada Assets: XLMedia PLC expects to receive final consideration payments from the disposal of its Europe and Canada sports betting and gaming assets to Gambling.com Group Limited in April 2024.

Financial and Trading Information

Understanding the financial transactions and trading status of XLMedia PLC provides insight into its strategic decisions.

  1. Suspension of Trading: Trading in the ordinary shares of XLMedia PLC is expected to be suspended on or around May 13, 2025.

  2. Cancellation of AIM Admission: The directors anticipate canceling the company's admission to trading on AIM six months after the suspension period ends.

  3. Regulated Markets Focus: XLMedia PLC emphasizes regulated markets and responsible gaming practices in its operations.

  4. Premium Brands Development: The company develops premium brands that build trust and loyalty with highly engaged audiences.

  5. High-Value Advertisers: XLMedia PLC's revenue is driven by high-value advertisers attracted to its highly engaged, returning audiences.

Content and Audience Engagement

Creating compelling content and engaging audiences are at the core of XLMedia PLC's strategy.

  1. Content Creation: The company creates compelling content that connects highly engaged audiences to relevant advertisers.

  2. Sports and Gaming Verticals: XLMedia PLC operates significant publishing assets across various industry verticals, including sports and gaming.

  3. Global Reach: As a global digital publishing group, XLMedia PLC has a broad reach across different regions and markets.

  4. Annual Reports: XLMedia PLC's annual reports have an aggregate usefulness score of 4.7 based on 87 reviews, indicating high quality and relevance.

  5. Investor Relations: The company maintains strong investor relations, providing updates through regulatory news and press releases.

Communication and Investor Updates

Keeping investors informed is crucial for XLMedia PLC, ensuring transparency and trust.

  1. Email Updates: Shareholders can sign up for RNS email updates to receive the latest company news and information.

  2. Contact Information: Investor inquiries can be directed to [email protected].

  3. Significant Transactions: The sale of the North America business to Sportradar AG is one of the most significant transactions in XLMedia PLC's recent history.

  4. Financial Transactions: The transaction involved a payment of $20 million at completion, which was received upon the completion of the sale.

  5. Future Plans: Following the disposal of its North America assets, XLMedia PLC will focus on winding down its operations and distributing proceeds from the sale to shareholders.

Regulatory Compliance and Responsible Gaming

XLMedia PLC adheres to strict regulatory standards and promotes responsible gaming practices.

  1. Ongoing Costs: The company will provide further information regarding the ongoing costs of winding down its business, including potential earn-outs and initial distributions from sale proceeds.

  2. Regulatory Compliance: XLMedia PLC adheres to regulatory requirements, ensuring compliance with AIM rules and other relevant regulations.

  3. Responsible Gaming Practices: The company emphasizes responsible gaming practices, aligning with industry standards and regulatory guidelines.

Audience and Revenue Model

XLMedia PLC's focus on highly engaged audiences and high-value advertising drives its revenue model.

  1. Highly Engaged Audiences: XLMedia PLC's content attracts highly engaged audiences, which are crucial for driving revenue through high-value advertising.

  2. Brand Trust and Loyalty: The company's premium brands are designed to build trust and loyalty with its audience, enhancing the overall user experience.

  3. Content Strategy: XLMedia PLC employs a robust content strategy aimed at creating compelling and relevant content that resonates with its target audience.

  4. Audience Engagement: The company's focus on highly engaged audiences ensures that its content is both relevant and appealing, leading to higher audience retention rates.

  5. Revenue Model: XLMedia PLC's revenue model is driven by the value of its audience, which attracts high-value advertisers seeking to reach highly engaged and targeted demographics.

Publishing Assets and Global Operations

XLMedia PLC operates significant publishing assets and has a global presence.

  1. Digital Publishing Assets: The company operates significant publishing assets across various industry verticals, including sports and gaming, which contribute to its revenue streams.

  2. Global Operations: XLMedia PLC has a global presence, operating in multiple regions and markets to cater to diverse audience needs and preferences.

  3. Annual Report Usefulness: The aggregate usefulness score of XLMedia PLC's annual reports indicates their high quality and relevance to stakeholders, including investors and analysts.

Investor Communication and Future Outlook

XLMedia PLC ensures regular communication with investors and provides updates on its future plans.

  1. Investor Updates: The company provides regular updates to its investors through regulatory news and press releases, ensuring transparency and keeping stakeholders informed.

  2. Email Updates Subscription: Shareholders can subscribe to RNS email updates to receive the latest company news and information directly in their inboxes.

  3. Contact Information for Investors: Investor inquiries can be directed to [email protected], providing a dedicated channel for communication and support.

  4. Future Outlook: While XLMedia PLC is transitioning into a cash shell following the disposal of its North America assets, the company remains committed to providing further information regarding its ongoing operations and future plans, ensuring transparency and clarity for its stakeholders.

XLMedia PLC's Journey and Future

XLMedia PLC has carved a niche in the digital media world, especially in sports and gaming. Founded in 2004, it has grown into a powerhouse, creating content that attracts high-value advertisers. The recent sale of its North America business to Sportradar AG for $20 million marks a significant shift. Now an AIM Rule 15 Cash Shell, XLMedia plans to wind down operations and distribute sale proceeds to shareholders. Despite this transition, the company remains listed on AIM, ensuring transparency until final payments from the sale of its Europe and Canada assets are received. With a focus on regulated markets and responsible gaming, XLMedia has built trust and loyalty among its audience. As it navigates this new phase, the company's commitment to high-quality content and investor relations remains steadfast. The future holds a winding down process, but XLMedia's legacy in digital media endures.

Frequently Asked Questions

What exactly is XLMedia PLC?
XLMedia PLC operates as a leading digital performance publisher, focusing on valuable content, optimization, and distribution to drive engagement and monetization across various platforms. They're big on using data and tech to get ahead in the game, making sure they connect the right audiences with the right products.
How does XLMedia make money?
Primarily, XLMedia earns its keep through affiliate marketing. This means they promote products or services on their websites and earn a commission for every sale or action taken, like a click or a sign-up, that results from their referral. They've got a knack for turning web traffic into cash.
Can you tell me about XLMedia's global presence?
Sure thing! XLMedia isn't just sticking to one spot; they've spread their wings across the globe. With operations and partnerships in over 20 countries, they've got a footprint that spans from the US to Australia. This global reach helps them tap into various markets and audiences.
What types of industries does XLMedia focus on?
XLMedia has its fingers in a few pies, but they're particularly savvy in the gambling, sports betting, and personal finance sectors. They create specialized content and strategies to engage users in these areas, driving traffic and conversions for their partners.
How does XLMedia stay ahead in its industry?
Innovation and adaptability are key for XLMedia. They're always on the lookout for new technologies and strategies to enhance their services. Plus, their strong focus on SEO and content quality ensures they stay visible and relevant in the fast-paced digital landscape.
What's the significance of XLMedia's work for businesses?
For businesses, partnering with XLMedia can be a game-changer. They offer a direct pipeline to targeted audiences, improving the chances of conversion and boosting online visibility. Their expertise in digital marketing strategies can significantly enhance a brand's online presence.
How can someone keep up with XLMedia's latest news and updates?
Keeping tabs on XLMedia is easy. Their official website is a great start, packed with news, updates, and insightful blog posts. For real-time updates, following their social media profiles and subscribing to their newsletter are smart moves. This way, you won't miss out on any exciting developments.

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