Diane Murrell

Written by Diane Murrell

Published: 02 Aug 2025

35-facts-about-ty-haney-outdoor-voices
Source: Bonappetit.com

Who is Ty Haney? Ty Haney is the dynamic founder of Outdoor Voices, a brand that has redefined activewear. Born in Texas, she grew up with a love for sports and an entrepreneurial spirit. After attending Parsons School of Design, she launched Outdoor Voices in 2014. The brand quickly gained a cult following for its stylish, functional, and inclusive approach to fitness apparel. Haney's vision was to create a community that encourages people to get moving, regardless of their athletic ability. Her innovative marketing strategies and commitment to sustainability have made her a notable figure in the fashion industry.

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Ty Haney: The Visionary Behind Outdoor Voices

Ty Haney is a name synonymous with innovation in the activewear industry. Her journey from a college student to a successful entrepreneur is nothing short of inspiring. Here are some fascinating facts about Ty Haney and her brainchild, Outdoor Voices.

  1. Ty Haney founded Outdoor Voices in 2013. She was just 25 years old when she launched the company, aiming to create a brand that encouraged people to get active without the pressure of intense performance.

  2. She attended Parsons School of Design. Haney studied at this prestigious design school in New York City, where she honed her skills and developed her unique vision for activewear.

  3. Haney was a track athlete in high school. Her background in sports played a significant role in shaping her understanding of athletic wear and the needs of active individuals.

  4. Outdoor Voices started with a small collection. The initial product line included just 10 pieces, focusing on simplicity and functionality.

  5. The brand's motto is "Doing Things." This phrase encapsulates the company's philosophy of promoting everyday activity and movement.

The Rise of Outdoor Voices

Outdoor Voices quickly gained popularity, thanks to its unique approach to activewear. Let's explore some key milestones and achievements of the brand.

  1. The company raised $7 million in Series A funding in 2015. This investment helped Outdoor Voices expand its product line and reach a wider audience.

  2. Outdoor Voices opened its first retail store in Austin, Texas. The flagship store became a hub for the local community, hosting events and encouraging people to get active.

  3. The brand collaborated with major retailers. Partnerships with Nordstrom and Bandier helped increase Outdoor Voices' visibility and accessibility.

  4. Outdoor Voices launched a men's line in 2017. This expansion allowed the brand to cater to a broader demographic.

  5. The company raised $34 million in Series C funding in 2018. This significant investment fueled further growth and innovation.

Ty Haney's Leadership Style

Ty Haney's leadership has been instrumental in shaping Outdoor Voices' culture and success. Here are some insights into her approach.

  1. Haney emphasizes a positive work environment. She believes that a supportive and collaborative atmosphere is crucial for creativity and productivity.

  2. She values customer feedback. Haney often engages with customers directly to understand their needs and preferences.

  3. Haney is a hands-on leader. She is involved in various aspects of the business, from design to marketing.

  4. She promotes work-life balance. Haney encourages her team to prioritize their well-being and maintain a healthy lifestyle.

  5. Haney is an advocate for sustainability. Outdoor Voices focuses on using eco-friendly materials and practices in its products.

Challenges and Triumphs

Every entrepreneurial journey has its ups and downs. Ty Haney and Outdoor Voices have faced their share of challenges but have also celebrated numerous triumphs.

  1. The company faced financial difficulties in 2020. Outdoor Voices had to restructure and make strategic changes to stay afloat.

  2. Haney stepped down as CEO in 2020. She transitioned to a new role as Executive Chairwoman, focusing on long-term strategy and vision.

  3. Outdoor Voices introduced new product lines. Despite challenges, the brand continued to innovate with new collections and collaborations.

  4. The company received support from loyal customers. A strong community of fans helped Outdoor Voices navigate tough times.

  5. Haney launched a new venture, Try Your Best (TYB). This platform aims to connect brands with consumers through interactive experiences.

The Impact of Outdoor Voices

Outdoor Voices has made a significant impact on the activewear industry and beyond. Here are some ways the brand has influenced the market and culture.

  1. The brand popularized the concept of "athleisure." Outdoor Voices' stylish and functional designs blurred the lines between athletic wear and everyday clothing.

  2. Outdoor Voices promotes inclusivity. The brand offers a wide range of sizes and styles to cater to diverse body types.

  3. The company fosters a sense of community. Outdoor Voices hosts events and activities that bring people together and encourage them to stay active.

  4. The brand has a strong social media presence. Engaging content and authentic storytelling have helped Outdoor Voices build a loyal following.

  5. Outdoor Voices supports mental health awareness. The company advocates for the importance of mental well-being alongside physical fitness.

Ty Haney's Personal Life

Beyond her professional achievements, Ty Haney's personal life offers some interesting insights into the woman behind the brand.

  1. Haney is a mother. She welcomed her first child in 2019, balancing motherhood with her entrepreneurial pursuits.

  2. She is passionate about wellness. Haney practices yoga, meditation, and other wellness activities to maintain her physical and mental health.

  3. Haney enjoys outdoor activities. Hiking, running, and other outdoor pursuits are a big part of her lifestyle.

  4. She is an advocate for female entrepreneurship. Haney often speaks about the challenges and opportunities for women in business.

  5. Haney has a strong social media presence. She uses platforms like Instagram to share her journey and connect with her audience.

The Future of Outdoor Voices

Looking ahead, Outdoor Voices continues to evolve and innovate. Here are some exciting developments on the horizon.

  1. The brand is exploring new markets. Outdoor Voices aims to expand its international presence and reach new customers.

  2. Sustainability remains a priority. The company is committed to reducing its environmental impact through sustainable practices.

  3. Outdoor Voices is investing in technology. Innovations in fabric and design are set to enhance the functionality and comfort of their products.

  4. The brand is focusing on digital growth. E-commerce and online engagement are key areas of development for Outdoor Voices.

  5. Haney's vision continues to inspire. Her dedication to promoting an active and balanced lifestyle remains at the core of Outdoor Voices' mission.

The Final Stretch

Ty Haney's journey with Outdoor Voices shows how passion and innovation can reshape an industry. From her days as a track star to leading a successful activewear brand, Haney's story is inspiring. Outdoor Voices isn't just about clothes; it's about promoting an active lifestyle and community. The brand's focus on inclusivity and sustainability sets it apart in a crowded market.

Haney's leadership and vision have made Outdoor Voices a beloved name among fitness enthusiasts. Her commitment to quality, style, and environmental responsibility resonates with many. As the brand continues to grow, it's clear that Haney's influence will be felt for years to come.

So, whether you're a fan of Outdoor Voices or just learning about Ty Haney, there's no denying the impact she's made. Keep an eye on her and the brand for more exciting developments in the future.

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