Small Business Saturday is a special day dedicated to celebrating and supporting small businesses. It falls on the Saturday after Thanksgiving, right between Black Friday and Cyber Monday. Why is Small Business Saturday important? It encourages people to shop locally, boosting the economy and helping small businesses thrive. This day was created by American Express in 2010 and has grown into a nationwide movement. Small businesses offer unique products and personalized services that big chains often can't match. Supporting them means investing in your community. Ready to learn more? Here are 25 facts about Small Business Saturday 2025 that will surprise you!
What is Small Business Saturday?
Small Business Saturday is a special day dedicated to supporting local businesses. It falls between Black Friday and Cyber Monday, making it a crucial time for small retailers. Let's dive into some interesting facts about Small Business Saturday 2025.
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Origin: Small Business Saturday started in 2010 by American Express to encourage people to shop small and support local businesses.
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Date: In 2025, Small Business Saturday will be celebrated on November 29th.
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Popularity: Over 100 million consumers shopped small on Small Business Saturday in 2024.
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Economic Impact: In 2024, shoppers spent approximately $23.3 billion at independent retailers and restaurants on this day.
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Social Media: The hashtag #ShopSmall trended on Twitter and Instagram, helping spread the word about the importance of supporting local businesses.
Why Support Small Businesses?
Supporting small businesses has numerous benefits for communities and the economy. Here are some compelling reasons to shop small.
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Job Creation: Small businesses create two out of every three new jobs in the U.S. annually.
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Community Support: Local businesses often support community events, schools, and charities.
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Unique Products: Small businesses offer unique, handmade, or locally sourced products that you can't find in big-box stores.
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Customer Service: Small business owners often provide personalized customer service, making shopping a more pleasant experience.
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Economic Growth: Money spent at local businesses tends to stay within the community, boosting the local economy.
How to Participate in Small Business Saturday
There are many ways to get involved in Small Business Saturday, whether you're a consumer or a business owner. Here are some tips.
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Shop Local: Make a list of local businesses you want to support and visit them on November 29th.
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Spread the Word: Use social media to promote Small Business Saturday and encourage friends and family to participate.
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Gift Cards: Purchase gift cards from local businesses to use later or give as gifts.
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Collaborate: Small business owners can collaborate with each other to create special promotions or events.
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Decorate: Business owners can decorate their stores to attract customers and create a festive atmosphere.
Success Stories from Past Small Business Saturdays
Many small businesses have thrived thanks to the support they receive on Small Business Saturday. Here are some inspiring stories.
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Bakery Boom: A small bakery in New York saw a 300% increase in sales on Small Business Saturday 2024.
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Boutique Success: A boutique in California gained 200 new customers in one day, thanks to a well-planned social media campaign.
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Restaurant Revival: A family-owned restaurant in Texas reported their highest sales day ever on Small Business Saturday 2023.
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Artisan Market: An artisan market in Oregon saw a significant boost in foot traffic, leading to increased sales for all vendors.
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Online Sales: Many small businesses with an online presence also saw a spike in sales, proving that Small Business Saturday isn't just for brick-and-mortar stores.
Future of Small Business Saturday
As we look ahead to Small Business Saturday 2025, there are exciting trends and developments to watch for.
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Digital Marketing: Expect more businesses to use digital marketing strategies to attract customers.
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Sustainability: Eco-friendly products and practices will likely be a big focus for many small businesses.
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Virtual Events: Virtual shopping events and online marketplaces will continue to grow in popularity.
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Community Initiatives: More communities will organize events and promotions to support local businesses.
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Consumer Awareness: Increased awareness about the importance of shopping small will drive more consumers to participate.
The Impact of Small Business Saturday
Small Business Saturday isn't just a shopping day; it's a movement that supports local economies and communities. By choosing to shop at small businesses, you're helping to create jobs, boost local economies, and foster a sense of community. These businesses often offer unique products and personalized services that big-box stores can't match. Plus, your money stays within the community, circulating and benefiting everyone.
Supporting small businesses also means supporting dreams and hard work. Each purchase helps a family, a neighbor, or a friend. So, mark your calendar for Small Business Saturday 2025. Make a difference by shopping small. Your support can have a big impact. Let's keep our communities vibrant and thriving by backing the small businesses that make them special.
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