10 Facts About Cheerwine Festival

What is the Cheerwine Festival?

The Cheerwine Festival is a celebration dedicated to the iconic soft drink, Cheerwine. Held annually in Salisbury, North Carolina, this event draws thousands of visitors who come to enjoy music, food, and, of course, plenty of Cheerwine. Let's dive into some fascinating facts about this unique festival.

The Origins of Cheerwine

1. Cheerwine was created in 1917. This cherry-flavored soda was born during World War I when sugar was scarce. L.D. Peeler, a general store owner, concocted the drink using cherry flavoring and other ingredients, creating a beverage that quickly became a local favorite.

2. Salisbury, North Carolina, is the birthplace of Cheerwine. This small town is where the magic happened, and it continues to be the heart of all things Cheerwine, including the festival.

The Festival's Beginnings

3. The first Cheerwine Festival was held in 2017. To celebrate the 100th anniversary of Cheerwine, the town of Salisbury decided to throw a massive party. The event was such a hit that it became an annual tradition.

4. It attracts over 30,000 visitors each year. People from all over the country flock to Salisbury to partake in the festivities, making it one of the town's biggest events.

What to Expect at the Festival

5. Live music is a major highlight. The festival features performances from a variety of bands and artists, ranging from local talent to well-known acts. Past performers have included Smash Mouth and Blues Traveler.

6. Food vendors offer Cheerwine-inspired dishes. From Cheerwine BBQ to Cheerwine donuts, the festival's food scene is a paradise for fans of the soda. Local restaurants and food trucks get creative with their menus, incorporating the drink into their recipes.

7. There's a Cheerwine merchandise tent. Festival-goers can purchase all sorts of Cheerwine-themed items, from T-shirts and hats to limited-edition bottles and collectibles.

Fun Activities for All Ages

8. The festival includes a kid's zone. Families can enjoy a variety of activities designed for children, such as face painting, games, and inflatable bounce houses. It's a great way to keep the little ones entertained.

9. There's a Cheerwine history exhibit. Attendees can learn about the rich history of Cheerwine through interactive displays and exhibits. It's a fascinating journey through time, showcasing how the brand has evolved over the years.

Community and Charity

10. The festival supports local charities. A portion of the proceeds from the event goes to various local organizations and causes. It's a way for the community to give back while celebrating a beloved hometown product.

The Sweet Finale

Cheerwine Festival isn't just an event; it's a celebration of community, history, and unique flavors. Held annually in Salisbury, North Carolina, this festival brings together thousands of fans to enjoy live music, local food, and, of course, plenty of Cheerwine. From its humble beginnings in 1917, Cheerwine has grown into a beloved Southern staple, and the festival is a testament to its enduring popularity. Whether you're a lifelong fan or a curious newcomer, the Cheerwine Festival offers something for everyone. So, mark your calendars, gather your friends, and get ready to experience a day filled with fun, flavor, and Southern hospitality. Don't miss out on this unique celebration that captures the spirit of Cheerwine and the community that loves it.