Rebe Meador

Rebe Meador

Published: 01 Nov 2023


Max Azria, a renowned fashion designer and entrepreneur, has made a lasting impact on the world of fashion. With his innovative designs and keen business acumen, Azria has become a household name in the industry. From revolutionizing the concept of “fast fashion” with his brand, BCBGMAXAZRIA, to dressing countless celebrities on the red carpet, Max Azria’s influence is undeniable.

In this article, we will delve into 17 fascinating facts about Max Azria, shedding light on his remarkable journey and contributions to the fashion world. From his humble beginnings to his rise as a fashion mogul, we will explore the career milestones, iconic designs, and personal anecdotes that have shaped Max Azria into the legendary figure he is today.

Table of Contents

Max Azria was a renowned fashion designer.

Max Azria was a highly influential fashion designer known for his exceptional contributions to the fashion industry. With his unique and innovative designs, he revolutionized the way people perceive and wear clothing.

He was born in Tunisia.

Max Azria was born in Sfax, Tunisia, in Growing up in a multicultural environment, he drew inspiration from various cultures and incorporated them into his designs.

Max Azria founded the fashion brand BCBGMAXAZRIA.

In 1989, Max Azria founded the fashion brand BCBGMAXAZRIA, which quickly gained recognition and became a prominent name in the industry. The brand offered modern and stylish clothing for women, reflecting Azria’s impeccable taste and creativity.

BCBGMAXAZRIA expanded globally.

Under Max Azria’s leadership, BCBGMAXAZRIA expanded its presence worldwide, with stores in major fashion capitals such as New York, Paris, and Tokyo. The brand’s international success further solidified Azria’s reputation as a leading fashion designer.

Max Azria had an eye for talent.

Throughout his career, Max Azria had a keen eye for talent and often collaborated with renowned celebrities and models. His brand became a favorite among many Hollywood stars, who wore BCBGMAXAZRIA garments to red carpet events and award shows.

He introduced Hervé Léger’s iconic bandage dress.

Max Azria acquired the French fashion house Hervé Léger in 1998 and introduced the iconic bandage dress, which became a sensation in the fashion world. The figure-hugging dress became a staple in the wardrobes of celebrities and fashion enthusiasts worldwide.

Max Azria showcased his collections at New York Fashion Week.

Max Azria was a regular participant in New York Fashion Week, where he unveiled his latest collections to the fashion industry and the world. His runway shows were highly anticipated, showcasing his vision and craftsmanship.

Max Azria believed in affordable luxury.

Azria’s philosophy revolved around the concept of “affordable luxury,” offering high-quality and stylish designs at accessible price points. This approach resonated with a wide audience, making his brand a household name.

BCBGMAXAZRIA collaborated with other brands.

Under Max Azria’s leadership, BCBGMAXAZRIA collaborated with other brands and designers, including Miley Cyrus and Lubov Azria. These partnerships resulted in unique and exciting collections that combined different creative visions.

Max Azria filed for bankruptcy.

In 2017, BCBGMAXAZRIA filed for bankruptcy due to financial challenges faced by the company. This marked a setback for the brand, but Max Azria’s impact on the fashion industry cannot be undermined.

Max Azria passed away in 2019.

After a successful career in fashion, Max Azria passed away on May 6, 2019, leaving behind a lasting legacy. His innovative designs and entrepreneurial spirit continue to inspire aspiring designers and fashion enthusiasts.

Max Azria valued diversity.

Max Azria believed in the importance of diversity and inclusivity in the fashion industry. He emphasized the representation of different backgrounds, cultures, and body types in his shows and campaigns.

Max Azria’s designs were worn by influential women.

The elegance and sophistication of Max Azria’s designs attracted influential women from around the world. His creations graced the red carpet, with celebrities like Angelina Jolie, Beyoncé, and Kate Winslet choosing to wear BCBGMAXAZRIA.

Max Azria received numerous accolades.

Throughout his career, Max Azria received several prestigious awards and recognitions, including the Fashion Visionary Award from the WGSN Global Fashion Awards. These honors celebrated his immense contributions to the fashion industry.

Max Azria had a lasting impact on the fashion world.

Max Azria’s innovative designs and business acumen left a lasting impact on the fashion world. His brand, BCBGMAXAZRIA, continues to be a symbol of style and sophistication, carrying on his legacy.

Max Azria was a philanthropist.

Max Azria actively participated in philanthropic endeavors, supporting various charitable causes. His commitment to giving back to society demonstrated his compassionate nature.

Max Azria’s sons continue his fashion legacy.

Following Max Azria’s passing, his sons, Michael and Lubov Azria, have taken over the reins of BCBGMAXAZRIA, ensuring that his vision and legacy live on.


In conclusion, Max Azria was undoubtedly a remarkable figure in the fashion industry. His journey from Tunisia to the United States led him to create iconic brands such as BCBGMAXAZRIA and Hervé Léger. With his innovative designs and business acumen, Azria revolutionized the way women dressed and empowered them to embrace their individuality.

His contributions to the fashion world will always be remembered, as he left an indelible mark on the industry. Max Azria’s vision and passion continue to inspire designers and fashion enthusiasts alike. Through his work, he has established a lasting legacy that will continue to influence the world of fashion for generations to come.


Q: What were Max Azria’s most famous fashion brands?

A: Max Azria is best known for creating the brands BCBGMAXAZRIA and Hervé Léger. Both brands gained international recognition for their innovative designs and cutting-edge fashion.

Q: What was Max Azria’s background before entering the fashion industry?

A: Max Azria was born in Tunisia and later moved to France. He studied at the École des Beaux-Arts in Paris, where he honed his skills in fashion design. Azria’s multicultural upbringing greatly influenced his unique vision and aesthetic.

Q: How did Max Azria revolutionize the fashion industry?

A: Max Azria revolutionized the fashion industry through his focus on contemporary and accessible designs. He believed that women should feel confident and empowered in their clothing, and his designs reflected that philosophy. Azria also prioritized affordability, making high-fashion accessible to a wider range of consumers.

Q: What is Max Azria’s legacy in the fashion industry?

A: Max Azria’s legacy in the fashion industry is characterized by his ability to create timeless and versatile designs. His brands became synonymous with elegance, sophistication, and empowerment. Azria’s legacy also includes his innovative use of fabric and his commitment to creating designs that celebrated the female form.

Q: How did Max Azria inspire other designers?

A: Max Azria’s unique design aesthetic and entrepreneurial spirit inspired countless designers. His ability to blend innovation, functionality, and style served as a blueprint for many budding talents in the fashion industry. His business acumen also inspired aspiring entrepreneurs to fearlessly pursue their dreams.